HUMMER Uses SEMA Show To Announce Brand Refocusing

Hummer Guy · 11-02-2009, 04:37 PM

Fresh off a signed final agreement to be sold to a Chinese company, HUMMER is getting back in the game at the 2009 SEMA show. The company said earlier today it's going to refocus it's brand messaging on off-road agility and capability, and will also showcase two SEMA concept vehicles. One called the H3 Moab and the other is the H3T Sportsman.

Full article with photos.

hiluxxulih · 11-02-2009, 06:17 PM

Sure wish Hummer would make an H3T regular cab like the original concept .

Slideways · 11-02-2009, 06:24 PM

I always thought Moab would be a cool name for an off-road vehicle, but these builds are all off-the-shelf parts, something that Rancho would build to show off their product, not a manufacturer.

Hummer Guy · 11-02-2009, 06:32 PM

Quote:

Originally Posted by hiluxxulih

Sure wish Hummer would make an H3T regular cab like the original concept .

"The [Hummer] H4 [also known as the HX] and H3T concepts are good examples of where Hummer’s future products could go.” - HUMMER spokesperson in June of this year.

Hummer Guy · 11-02-2009, 06:34 PM

Quote:

Originally Posted by Slideways

I always thought Moab would be a cool name for an off-road vehicle, but these builds are all off-the-shelf parts, something that Rancho would build to show off their product, not a manufacturer.

So did Mark LaNeve - he said that originally they played around with names like Moab instead of the alpha-numeric H1, H2, etc that they ended up going with. (in an interview @ Chicago Auto Show in 2008)

stevecmh · 11-02-2009, 06:38 PM

Quote:

Originally Posted by Slideways

I always thought Moab would be a cool name for an off-road vehicle, but these builds are all off-the-shelf parts, something that Rancho would build to show off their product, not a manufacturer.

true... too bad it wasnt a silverado.

prototype66 · 11-02-2009, 06:55 PM

sweet looking trucks....too bad government is telling us what we can buy anymore!

Slideways · 11-02-2009, 06:59 PM

Quote:

Originally Posted by prototype66

sweet looking trucks....too bad government is telling us what we can buy anymore!

Did the government say you can't buy a Hummer? I didn't get the memo. Maybe I'll tell them at SEMA that Uncle Sam says they can't sell any.

mgescuro · 11-02-2009, 07:15 PM

I think the LR Defender and the Toyota Land Cruiser (as well as Jeep) will have some solid competition in the future.

Hummer Guy · 11-02-2009, 07:16 PM

Quote:

Originally Posted by Slideways

Did the government say you can't buy a Hummer? I didn't get the memo. Maybe I'll tell them at SEMA that Uncle Sam says they can't sell any.

I think he may be talking about the questionable stop in U.S. production while production for 2010 models outside the U.S. was allowed - a strange move considering there was more demand in the U.S.

Or, he may be talking about the fuel economy standards that will put a strain on specialty, purpose built vehicles that have range and capability standards that currently can only be achieved using gas/diesel engines.

In either event, U.S. production of 2010 models started last week and should be at U.S. dealers soon.

ZvetteGuy · 11-02-2009, 07:19 PM

Any word on whether the Chinese company plans on using some other powerplant for the HUMMER's in the future?

I would be happy (to a certain extent) if they continued to use the GM line of engines to power the trucks.

Hummer Guy · 11-02-2009, 07:29 PM

Quote:

Originally Posted by ZvetteGuy

Any word on whether the Chinese company plans on using some other powerplant for the HUMMER's in the future?

I would be happy (to a certain extent) if they continued to use the GM line of engines to power the trucks.

No official word yet, but they will have very strong parts/manufacturing ties with GM for the foreseeable future.

igor · 11-02-2009, 08:03 PM

Are you telling me that there is a direction in which Hummer can go that makes sense?

This is an incredible move. Sure it will limit the volume, but be smart, build three sizes of the same basic vehicle and you do not need any giant volume.

Interesting what BRAND IDENTITY and BRAND FOCUS can do!

Ironghost · 11-02-2009, 11:07 PM

Think anyone will care when/if the Hummers show back up?

63GrandSport001 · 11-02-2009, 11:40 PM

This announcement is very telling..... Hummer was suppose to be an off roading brand however Ive always stated that GM doesn't know how to run a niche brand. So this is clearly stating that Hummer as a off road brand is purely PR otherwise they wouldn't have to make this announcement.

This is why GM also failed Pontiac and GM is highly likely to fail Cadillac and Buick as well, all GM should have is Chevy because that is really all they are good at doing......

11-02-2009, 04:37 PM	#1 (permalink)
Hummer Guy 1.4 Liter Turbocharged ECOTEC Join Date: Jul 2007 Location: Texas Drives: Hummer Posts: 88	HUMMER Uses SEMA Show To Announce Brand Refocusing Fresh off a signed final agreement to be sold to a Chinese company, HUMMER is getting back in the game at the 2009 SEMA show. The company said earlier today it's going to refocus it's brand messaging on off-road agility and capability, and will also showcase two SEMA concept vehicles. One called the H3 Moab and the other is the H3T Sportsman. Full article with photos. __________________ http://www.hummerguy.net

11-02-2009, 06:17 PM	#2 (permalink)
hiluxxulih 2.4 Liter SIDI ECOTEC Join Date: Jul 2009 Posts: 118	Re: HUMMER Uses SEMA Show To Announce Brand Refocusing Sure wish Hummer would make an H3T regular cab like the original concept . __________________ 2004 Chevrolet Silverado 4x4 RCLB , 4.3 liter v6 5 speed . 1993 Ford F250HD 4x2 RCLB , 300 six cylinder C6 auto .

11-02-2009, 06:24 PM	#3 (permalink)
Slideways 6.0 Liter L76 V8 Join Date: Oct 2003 Location: OC, CA Drives: '07 Colorado 2wd Posts: 2,280	Re: HUMMER Uses SEMA Show To Announce Brand Refocusing I always thought Moab would be a cool name for an off-road vehicle, but these builds are all off-the-shelf parts, something that Rancho would build to show off their product, not a manufacturer.

11-02-2009, 06:55 PM	#7 (permalink)
prototype66 4.6 Liter Northstar V8 Join Date: Jun 2005 Location: Lansing MI. Drives: 08 Malibu 05 Venture And restoring The Eldo! Posts: 1,904	Re: HUMMER Uses SEMA Show To Announce Brand Refocusing sweet looking trucks....too bad government is telling us what we can buy anymore! __________________ http://www.prototype66logodesign.com/ chuckp@budkoutschevy.com Michigan's #1 GM Certified used car dealer !www.budkoutschevy.com Chewie! Take the Professor in back and plug him into the hyperdrive! Passed cars..72 Chevelle,71 Lemans, 72 Chevelle,71 Fury III, 78 Rabbit(Big mistake) 79,Monte Carlo, 68 Cutlass (will get her back some day!) She is in Orlando

11-02-2009, 07:15 PM	#9 (permalink)
mgescuro R2-D2 Astromech Droid Join Date: Jan 2003 Location: San Francisco Bay Area Posts: 28,188	Re: HUMMER Uses SEMA Show To Announce Brand Refocusing I think the LR Defender and the Toyota Land Cruiser (as well as Jeep) will have some solid competition in the future. __________________ 2000 Saab 9-5 Aero 1995 Mercedes C280 1994 Jaguar XJ6 ...when all hope is gone, you know sad songs say so much... GMReinvention.com Cadillac: The Art of Irrelevancy *SAN FRANCISCO 2020!!*

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11-02-2009, 07:19 PM	#11 (permalink)
ZvetteGuy 3.0 Liter SIDI V6 Join Date: Oct 2005 Location: Arizona Drives: 1987 Chevrolet R10 pickup, 1999 Pontiac Grand Prix Posts: 734	Re: HUMMER Uses SEMA Show To Announce Brand Refocusing Any word on whether the Chinese company plans on using some other powerplant for the HUMMER's in the future? I would be happy (to a certain extent) if they continued to use the GM line of engines to power the trucks. __________________ Awww... life is so grand... my truck in the garage and the Ponti look'n good... all I need now is a Corvette or a girlfriend.... hmmmm... a Corvette may be cheaper

11-02-2009, 08:03 PM	#13 (permalink)
igor 7.0 Liter LS7 V8 Join Date: Jul 2006 Posts: 4,806	Re: HUMMER Uses SEMA Show To Announce Brand Refocusing Are you telling me that there is a direction in which Hummer can go that makes sense? This is an incredible move. Sure it will limit the volume, but be smart, build three sizes of the same basic vehicle and you do not need any giant volume. Interesting what BRAND IDENTITY and BRAND FOCUS can do! __________________ Autosavant - Reimagined! The new www.autosavant.COM!

11-02-2009, 11:07 PM	#14 (permalink)
Ironghost Walking Join Date: Jan 2009 Posts: 10	Re: HUMMER Uses SEMA Show To Announce Brand Refocusing Think anyone will care when/if the Hummers show back up?

11-02-2009, 11:40 PM	#15 (permalink)
63GrandSport001 4.4 Liter Supercharged Northstar Join Date: Jun 2005 Posts: 2,787	Re: HUMMER Uses SEMA Show To Announce Brand Refocusing This announcement is very telling..... Hummer was suppose to be an off roading brand however Ive always stated that GM doesn't know how to run a niche brand. So this is clearly stating that Hummer as a off road brand is purely PR otherwise they wouldn't have to make this announcement. This is why GM also failed Pontiac and GM is highly likely to fail Cadillac and Buick as well, all GM should have is Chevy because that is really all they are good at doing......

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