HUMMER buyouts reportedly offered to HUMMER dealers

K Dawg ONE · 07-28-2008, 11:42 AM

http://www.autoblog.com/2008/07/28/g...hummer-dealers

Quote:

Taking heed of lessons learned when it shed the Oldsmobile brand, General Motors is quietly negotiating with HUMMER dealers to prevent lawsuits if the brand is sold or extinguished. Even though confidentiality agreements have been signed, HUMMER dealers are reporting heavy discussions with GM to buy back stores and compensate owners. GM has even paid second- and third-quarter bonuses (averaging six figures) in advance. June delivered gloom to HUMMER as the brand's sales fell 59.3 percent (to just 2,072 units) as near $5-per-gallon fuel prices began flowing through pumps. If that weren't bad enough, the rugged off-road brand was hit with another mass exodus of sales on GM's announcement that HUMMER might be sold. With sales falling, experienced dealership staff leaving, and fuel prices still up in the air, GM's Jeep-fighting brand has literally fallen off the road.

I-Love-Pontiac · 07-28-2008, 11:53 AM

So sad.

I was really hoping GM would somehow decide they wanted to keep the brand. Even with it's "gas guzzler" image, I still think hummer has a ton of brand equity. GM just needs to figure out the best way to use it. Something they are very very bad at.

PontiacBixler · 07-28-2008, 12:14 PM

This is horrible.

Hummer CAN fight Jeep and win, or at least be comparable.

**nadepalma** · 07-28-2008, 12:15 PM

This honestly makes me wonder if GM is just going to shutter the Hummer brand rather than sell it to an investor or foreign car company.

Why would they close showrooms if they are planning on selling the brand to someone else? Wouldn't an expansive dealership network be a good selling point in attracting a buyer?

Perhaps this means the brand will just cease to exist just as Oldsmobile did....

...and since I'm on the patriotic side, maybe this is the best course of action. I want GM to do well and succeed, but seeing an American brand like Hummer in the hands of a Chinese or Indian company just doesnt' sit well with me for some reason.

I know...perhaps I'm a bit shortsighted....

The Law · 07-28-2008, 12:29 PM

why don't they or can't they just convert Hummer's spot to other brand either Saturn or Buick and sell Saturn's dealership along in the trade of Hummer or would that cost too much?

Because we know Gm wants Saturn to have more dealerships and Hummer doesn't really need many with the current fuel rate.

just wonder if thus is something that could work for both parties.Hummer would be out of Saab-Caddy showrooms.

RamJet502 · 07-28-2008, 12:33 PM

They could easily change Hummer's image with diesel engines.

Uzzy · 07-28-2008, 12:48 PM

Quote:

Originally Posted by RamJet502

They could easily change Hummer's image with diesel engines.

That's what I've been saying for a while too.

K Dawg, what the hell is Gus gonna do with that Big H he put out front?
And I'll be expecting new key chains, mine say "Gus Revenberg Pontiac Buick GMC Hummer."

Timekeeper · 07-28-2008, 01:04 PM

Maybe the intent here is to merge Hummer into the GMC brand and just sell them as GMC H3, H3T, etc. That would make more sense and save on dealership heartburn and they could bring out the H4 and so forth.

The Law · 07-28-2008, 01:04 PM

They can do the same with either GMC or Chevy trucks.Plus by selling Hummer they get money and shed a brand.I think one more needs to go or downsized: Pontiac.

Chaz_23 · 07-28-2008, 01:43 PM

Next BPG?

Whitesky · 07-28-2008, 01:59 PM

Sad news. I was really hoping they would be able to keep them with some changes. I wanted the Hummer version of the Jeep Wrangler bad. Guess I'll just get the Wrangler.

TruckMan · 07-28-2008, 02:21 PM

I just can't see how this is good for GM. It's going to cost GM millions/billions of dollars to buy out all the dealers and GM is short on cash. Doesn't make much sense to me.

johnny smallblock · 07-28-2008, 02:32 PM

Quote:

Originally Posted by TruckMan

I just can't see how this is good for GM. It's going to cost GM millions/billions of dollars to buy out all the dealers and GM is short on cash. Doesn't make much sense to me.

It won't cost billions. That's ridiculous.

johnny smallblock · 07-28-2008, 02:33 PM

Quote:

Originally Posted by RamJet502

They could easily change Hummer's image with diesel engines.

Why aren't the 2-modes in every HUMMER?!?!

johnny smallblock · 07-28-2008, 02:35 PM

Quote:

June delivered gloom to HUMMER as the brand's sales fell 59.3 percent (to just 2,072 units)

So pathetic. I can't believe they spend ad money on HUMMER.

07-28-2008, 11:53 AM	#2 (permalink)
I-Love-Pontiac 4.4 Liter Supercharged Northstar Join Date: Apr 2006 Location: NY Posts: 2,732	Re: HUMMER buyouts offered to HUMMER dealers. So sad. I was really hoping GM would somehow decide they wanted to keep the brand. Even with it's "gas guzzler" image, I still think hummer has a ton of brand equity. GM just needs to figure out the best way to use it. Something they are very very bad at. __________________

07-28-2008, 12:14 PM	#3 (permalink)
PontiacBixler 3.6 Liter SIDI V6 Join Date: Apr 2005 Location: NY Drives: 2005 Jeep Grand Cherokee Posts: 1,111	Re: HUMMER buyouts reportedly offered to HUMMER dealers This is horrible. Hummer CAN fight Jeep and win, or at least be comparable. __________________ What is happening to the GM that grew up with for these many decades? If I could I would institute a hostile take over and kick the entire board and executives out and fill the positions with creative minds under the age of 35.

07-28-2008, 12:15 PM	#4 (permalink)
nadepalma GMI Staff Member Join Date: Jan 2003 Location: NJ Posts: 6,669	Re: HUMMER buyouts reportedly offered to HUMMER dealers This honestly makes me wonder if GM is just going to shutter the Hummer brand rather than sell it to an investor or foreign car company. Why would they close showrooms if they are planning on selling the brand to someone else? Wouldn't an expansive dealership network be a good selling point in attracting a buyer? Perhaps this means the brand will just cease to exist just as Oldsmobile did.... ...and since I'm on the patriotic side, maybe this is the best course of action. I want GM to do well and succeed, but seeing an American brand like Hummer in the hands of a Chinese or Indian company just doesnt' sit well with me for some reason. I know...perhaps I'm a bit shortsighted.... __________________ Email: nadepalma@gminsidenews.com "La vita è come un albero di Natale..c'è sempre qualcuno che ti rompe le palle!" "You cannot help men permanently by doing for them what they could and should do for themselves" -Abraham Lincoln

07-28-2008, 12:29 PM	#5 (permalink)
The Law 2.4 Liter SIDI ECOTEC Join Date: May 2007 Location: Ulster County NY Drives: VW Golf 1.8T Saab 900 SE 2.0T(5spd) Honda Civic Posts: 455	Re: HUMMER buyouts reportedly offered to HUMMER dealers why don't they or can't they just convert Hummer's spot to other brand either Saturn or Buick and sell Saturn's dealership along in the trade of Hummer or would that cost too much? Because we know Gm wants Saturn to have more dealerships and Hummer doesn't really need many with the current fuel rate. just wonder if thus is something that could work for both parties.Hummer would be out of Saab-Caddy showrooms. __________________ Iraq War Vet 2003-2004 Wanted: (GM Euro )([Buick[/size]) 3dr/5dr. hatchback,Bio-Diesel or gas: 1.8-2.0 turbo, computer assisted -AWD, Blue tooth interface,sport micro fiber seatstrimmed in leather, projector lights, Led tails. Waiting for 2010 Buick Astra/Corsa

07-28-2008, 12:33 PM	#6 (permalink)
RamJet502 7.0 Liter LS7 V8 Join Date: Jan 2006 Location: Las Vegas, NV Drives: 2001 Chevy Silverado Posts: 4,393	Re: HUMMER buyouts reportedly offered to HUMMER dealers They could easily change Hummer's image with diesel engines. __________________

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07-28-2008, 01:04 PM	#8 (permalink)
Timekeeper 2.8 Liter Turbocharged V6 Join Date: Oct 2004 Location: Cubeville Drives: Ford Ranger - Couldn't Find an S10 I liked Posts: 788	Re: HUMMER buyouts reportedly offered to HUMMER dealers Maybe the intent here is to merge Hummer into the GMC brand and just sell them as GMC H3, H3T, etc. That would make more sense and save on dealership heartburn and they could bring out the H4 and so forth. __________________ Forget World Peace.... Picture Yourself Using Your Turnsignal!!!

07-28-2008, 01:04 PM	#9 (permalink)
The Law 2.4 Liter SIDI ECOTEC Join Date: May 2007 Location: Ulster County NY Drives: VW Golf 1.8T Saab 900 SE 2.0T(5spd) Honda Civic Posts: 455	Re: HUMMER buyouts reportedly offered to HUMMER dealers They can do the same with either GMC or Chevy trucks.Plus by selling Hummer they get money and shed a brand.I think one more needs to go or downsized: Pontiac. __________________ Iraq War Vet 2003-2004 Wanted: (GM Euro )([Buick[/size]) 3dr/5dr. hatchback,Bio-Diesel or gas: 1.8-2.0 turbo, computer assisted -AWD, Blue tooth interface,sport micro fiber seatstrimmed in leather, projector lights, Led tails. Waiting for 2010 Buick Astra/Corsa

07-28-2008, 01:43 PM	#10 (permalink)
Chaz_23 6.0 Liter L76 V8 Join Date: Jan 2007 Posts: 2,290	Re: HUMMER buyouts reportedly offered to HUMMER dealers Next BPG?

07-28-2008, 01:59 PM	#11 (permalink)
Whitesky 2.4 Liter SIDI ECOTEC Join Date: Feb 2007 Location: Grosse Pointe Shores, Michigan Drives: 2007 Sky, 2007 Durango Posts: 480	Re: HUMMER buyouts reportedly offered to HUMMER dealers Sad news. I was really hoping they would be able to keep them with some changes. I wanted the Hummer version of the Jeep Wrangler bad. Guess I'll just get the Wrangler. __________________

07-28-2008, 02:21 PM	#12 (permalink)
TruckMan 2.8 Liter Turbocharged V6 Join Date: Sep 2007 Location: Fort Worth, TX Drives: 03 GMC Yukon 96 Chevy Z71 05 Honda VTX1800F2 Posts: 908	Re: HUMMER buyouts reportedly offered to HUMMER dealers I just can't see how this is good for GM. It's going to cost GM millions/billions of dollars to buy out all the dealers and GM is short on cash. Doesn't make much sense to me. __________________ REMEMBER GM - GOOD ENOUGH, ISN'T!!! KEEP WORKING HARD! GM & CHRYSLER ARE DEPENDING ON YOUR TAXES TO PAY FOR THEIR MISTAKES!!

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