Update: GM, Oprah NOT Giving Away Traverse Crossovers
GM turns to Oprah to launch new Traverse marketing campaign.
September 12, 2010
By: Nick Saporito
Story Update: According to those that have seen The Oprah Winfrey Show episode for today, she and GM are NOT giving away Traverse's. Instead the Traverses our sources were familiar with--provided by General Motors--were used for hard core Oprah enthusiasts to drive to the premier episode of her final season. An all-new marketing campaign for the Chevrolet Traverse is still slated to launch in the coming weeks.
Few people have probably forgotten the near $7 Million giveaway General Motors and Oprah Winfrey did back in 2004, when the talk show host gave a Pontiac G6 to every member of her audience. According to GMI sources a similar giveaway event is in store from GM and Oprah this week involving the Chevrolet Traverse.
Starting Monday Oprah will launch her 25th and final season of The Oprah Winfrey show. The farewell season has been widely speculated upon, even by Winfrey herself for being very extravagant. Reports out earlier today suggest that Winfrey will launch tomorrow’s show with John Travolta and other big surprises.
Sources state that this week GM and Winfrey will be giving away Chevrolet Traverse crossovers to her studio audience . It is not clear how many of the vehicles will be involved. Supposedly the event could air as soon as tomorrow. Promotional sweeps of Monday's episode show multiple Traverse's being driven onto the show's stage. The sweeps can be viewed on ABC network.
The promotion is said to launch an all-new marketing campaign for the Traverse, which has been on the market since 2008. Sources state that new GM marketing czar Joel Ewanick has been behind the new campaign for the Traverse, trying to get the campaign going in time for battle with the launch of the new Ford Explorer.
Ewanick is also planning an all-new marketing campaign for the Chevrolet Silverado line of pickup trucks.