Chevy looks to take on a premium half-ton pickup market with a new trim level.
May 5, 2013
By: Nick Saporito
Earlier today photos leaked out of the alleged 2014 Silverado High Country, and now GM has made the truck official. The High Country will serve as Silverado's premium trim level to combat the likes of the Ford F-150 Platinum and Ram 1500 Laramie.
Like it's competition, the Silveardo High Country is powered by the same engines that will be available in the rest of the Silverado lineup, the all-new 5.3-liter and 6.2-liter EcoTec3 V-8s. In all Silverado's the engine makes 355 horsepower and 383 foot-pounds of torque. The 6.2-liter will be optional sometime after the truck launches.
The High Country guise adds what one would expect from a fancied up pickup. Outside the High Country nets more chrome, a revamped grille treatment and exclusive 20-inch chrome wheels. The interior features a unique Saddle Brown color with premium materials and High Country emblems throughout.
All High Country's will feature luxury items such as heated and cooled front seats, an eight-inch touchscreen display and Bose sound system. An optional Premium Package will add even more goodies, such as a heated steering wheel and driver awareness package.
The High Country marks the first time Chevrolet has taken a truck to the luxury end of the segment, a duty that has typically been reserved for the Silverado's GMC cousin. Chevrolet is quick to refer to the High Country as a truck with "rugged luxury" - likely a psychological differentiation from GMC's "Professional Grade" luxury treatment.
Stay turned to GMI later this week as we head to Texas to try out the new Silverado!