New Corvette Commercial Rockets To TV

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Thread: New Corvette Commercial Rockets To TV

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    New Corvette Commercial Rockets To TV

    New Corvette Commercial Rockets To TV
    Is Chevrolet putting forth major efforts to move the Corvette upscale?
    www.gminsidenews.com
    July 12, 2010
    By: Nick Saporito

    [ame]http://www.youtube.com/watch?v=FJW9Up0nJT4[/ame]

    Airing for the first time tonight is an all-new 2011 Corvette commercial. The ad marks the first Corvette-exclusive commercial Chevrolet has aired in years. Between this new commercial, Corvette's new "Engine Build Experience" and other moves seem indicative that the bow-tie brand is eagerly attempting to move the Corvette's image upscale.

    The new commercial compares the Corvette with that of a space rocket by correlating the innovation and craftsmanship of a rocket to that of the Corvette. Throughout the majority of the ad Chevrolet showcases scenes of assemblers hand-building the Corvette Z06 and ZR1 engines. Toward the end of the ad the commentator clenches at the American heritage of the 56 year old icon by saying, "America still builds rockets."

    Several weeks ago General Motors assigned a former Cadillac communications employee to be the lead public relations person for the Corvette. GM has not specified why they are now placing so much effort on the marketing and public relations behind the Corvette-- a product that has been on the market since 2004.

    It certainly leads us to believe that GM is eager to push their corporate flagship's image up to the level of the car's performance capability.
    Last edited by nsap; 07-12-2010 at 08:24 PM.
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    3.0 Liter SIDI V6 98sonoma's Avatar
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    Re: New Corvette Commercial Rockets To TV

    I saw this commercial just a little bit ago...it was pretty sweet!!!

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    Re: New Corvette Commercial Rockets To TV

    Very Cool!

    I don't think I've ever seen a Vette commercial. Heck, I'm still waiting on a Camaro commercial...

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    Re: New Corvette Commercial Rockets To TV

    Not quite as hard-hitting as the recent Grand Cherokee commercial, but that was still awesome. You've gotta love the shot of the ZR1 as it passes the camera and drifts around the corner.

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    Re: New Corvette Commercial Rockets To TV

    How much farther upmarket can it go selling next to Malibu's and Aveo's?

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    Re: New Corvette Commercial Rockets To TV

    This is eerily similar in vibe to the new Jeep Grand Cherokee spot and an almost exact rip of the Dodge Challenger "We Build Rockets" advertisement from last year.

    Last edited by Titanic; 07-12-2010 at 08:32 PM.

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    Re: New Corvette Commercial Rockets To TV

    same flag theme as the Cherokee. The Hyundai marketer hired has nothing new to show...

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    2.4 Liter SIDI ECOTEC robsBU08's Avatar
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    Re: New Corvette Commercial Rockets To TV

    Loved it, that was a cool comercial!!

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    Re: New Corvette Commercial Rockets To TV

    Awesome! If nothing else, It shows the ONLY American sportscar is built by Chevrolet! Reminding people the Corvette is still an awesome machine that should never be overlooked!
    Truckin!

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    Re: New Corvette Commercial Rockets To TV

    That's a freakin exhuast note! This commercial pretty much depicts why I'll take a Vette over a GT-R, Porsche, or Bimmer anyday.

    Nobody can deny that commercial beats the crap out of Toyota's lame ads.

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    Re: New Corvette Commercial Rockets To TV

    Related:
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    Re: New Corvette Commercial Rockets To TV

    What the hell, chevy.com???? What happened to the whole consistent brand image thing? It's not that I mind it, I just don't get why they make a big deal out of something like that and then not follow through with it. Confusing...

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    Re: New Corvette Commercial Rockets To TV

    I guess GM's new marketing guy is having an effect already, it's good to know.

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    Re: New Corvette Commercial Rockets To TV

    [QUOTE=red_rider;2103269]That's a freakin exhuast note! This commercial pretty much depicts why I'll take a Vette over a GT-R, Porsche, or Bimmer anyday.

    This is exactly what I tell people. It truly is disgusting how many Porsches are here in Toronto.

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    Re: New Corvette Commercial Rockets To TV

    Quote Originally Posted by Buick61 View Post
    This is eerily similar in vibe to the new Jeep Grand Cherokee spot and an almost exact rip of the Dodge Challenger "We Build Rockets" advertisement from last year.
    Well the Challenger commercial with the Americans vs. the British reminded me of something that I can't quite put my finger on. . .


    Quote Originally Posted by mbukukanyau View Post
    same flag theme as the Cherokee. The Hyundai marketer hired has nothing new to show...
    You can't watch both commercials and think they have the same theme, seriously? It takes an entirely different approach. Listen to the message from both commercials. Besides, the only flags in the Corvette commercial are the crossed flags in the emblem.
    Last edited by Slideways; 07-12-2010 at 09:02 PM.

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