Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

  1. Welcome to GM Inside News Forum – General discussion forum for GM

    Welcome to GM Inside News Forum - a website dedicated to all things GM.

    You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, Join GM Inside News Forum today!
     
+ Reply to Thread
Page 1 of 4 123 ... LastLast
Results 1 to 15 of 51

Thread: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

  1. #1
    News Contributor Premium Member
    Join Date
    Nov 2004
    Location
    New York
    Posts
    7,515
    Thanks
    47
    Thanked 1,658 Times in 668 Posts
    My Ride
    Shopping

    Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    Source: General Motors

    It appears that General Motors will be pushing the diesel option in the Equinox in their marketing. The following may be a sign of things to come.

    GM will apparently be backing this diesel reincarnation much more than the last (2014 Cruze), which was almost an invisible offering...and thus sold like one.





    .

  2. Remove Advertisements
    GM Inside News
    Advertisements
     

  3. #2
    News Contributor Premium Member
    Join Date
    Nov 2004
    Location
    New York
    Posts
    7,515
    Thanks
    47
    Thanked 1,658 Times in 668 Posts
    My Ride
    Shopping

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    GM management should be congratulated for taking a shot at the untested market for diesel CUVs.

    Perhaps there are thousands of Volkswagen TDi owners who might like to step up to a CUV. This would also make a great corporate vehicle for salespeople, UBER drivers, etc.

    Would you consider one?


    .


    .

  4. The Following 4 Users Say Thank You to Perian For This Useful Post:

    1958carnut (03-20-2017),BlackGTP (03-20-2017),Stéphane Dumas (03-20-2017),wallus13 (03-20-2017)

  5. #3
    6.2 Liter LS9 Supercharged V8 Premium Member
    Join Date
    Feb 2010
    Location
    The land of the hethan
    Posts
    7,642
    Thanks
    798
    Thanked 1,848 Times in 1,400 Posts
    My Ride
    The coffin on wheels

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    Diesel Equinox is a splendid idea and I wish GM every success with it.

  6. The Following User Says Thank You to jpd80 For This Useful Post:

    thechevyisnumber1 (03-20-2017)

  7. Remove Advertisements
    GM Inside News
    Advertisements
     

  8. #4
    6.2 Liter LS9 Supercharged V8 eaton53's Avatar
    Join Date
    Aug 2005
    Posts
    8,720
    Thanks
    1
    Thanked 1,709 Times in 995 Posts
    My Ride
    1989 Merkur XR4Ti

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    Quote Originally Posted by Perian View Post
    GM management should be congratulated for taking a shot at the untested market for diesel CUVs.

    Perhaps there are thousands of Volkswagen TDi owners who might like to step up to a CUV. This would also make a great corporate vehicle for salespeople, UBER drivers, etc.

    Would you consider one?


    .


    .
    If Cadillac offers it I will.
    1989 Merkur XR4Ti
    2014 Carlisle Ford Nationals - Merkur Club of America Preservation Award

    2015 Chevy Cruze Diesel... Many thanks to VW for making this deal possible.
    2011 Mitsubishi Eclipse GS Sport Spyder

  9. #5
    2.8 Liter Turbocharged V6
    Join Date
    Jun 2016
    Posts
    847
    Thanks
    222
    Thanked 427 Times in 247 Posts

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    GM will apparently be backing this diesel reincarnation much more than the last (2014 Cruze), which was almost an invisible offering...and thus sold like one.
    It seems amazing, what a Market, a True Emission Test will reveal.

    But as far as the rest of the Comparisons? Really GM Advertising needs to "Focus" on strengths, rather than "Hacking at" the Competition. "Real People" or not, why not just focus on 40 MPG! without the Trivial options, even though others may not have them.

  10. #6
    3.0 Liter SIDI V6
    Join Date
    Nov 2007
    Posts
    722
    Thanks
    672
    Thanked 283 Times in 117 Posts
    My Ride
    2013 ATS Premium 6MT

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    The new Equinox is going to sell like crazy. Good work GM.

  11. The Following User Says Thank You to wallus13 For This Useful Post:

    Al465 (03-20-2017)

  12. #7
    GMI Staff Member FenwickHockey65's Avatar
    Join Date
    Dec 2007
    Location
    Florida
    Posts
    20,128
    Thanks
    285
    Thanked 2,550 Times in 1,061 Posts
    My Ride
    '03 GMC Envoy/'07 Ford F-150

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    Well granted, I believe the Equinox 1.5T only does 32 MPG highway, so...
    Hidden Content
    Proud to drive American. Proud to drive GM.
    2003 GMC Envoy SLE
    4.2L Vortec 4200 I-6
    Airaid CAI, Gibson Catback Performance Exhaust

  13. The Following 3 Users Say Thank You to FenwickHockey65 For This Useful Post:

    gkr778 (03-20-2017),ryannel2003 (03-22-2017),usa1 (03-20-2017)

  14. #8
    R2-D2 Astromech Droid Premium Member Neanderthal's Avatar
    Join Date
    Nov 2004
    Location
    A sunny cave in Transylvania
    Posts
    29,207
    Thanks
    4,562
    Thanked 3,135 Times in 2,243 Posts
    My Ride
    17 Maz6 Touring; 01 PT LTD

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    Good move for the customer.

    Too bad Chibby's PR department, if you could even call it that, is dictionary-definition inept and laughable.
    17 Maz6

    If you haven't got anything nice to say about anybody, come sit next to me. Alice Roosevelt Longworth
    It is even harder for the average ape to believe that he has descended from man. H. L. Mencken
    I failed to make the chess team because of my height. Woody Allen

    Hidden Content Hidden Content Hidden Content Hidden Content

  15. #9
    3.0 Liter SIDI V6 bcjohnso99's Avatar
    Join Date
    Oct 2005
    Location
    Ottawa, Ontario, Canada
    Posts
    613
    Thanks
    2
    Thanked 18 Times in 9 Posts

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    It will be interesting to see how this turns out. A few years ago, this would have been a really hot product because both CUVs and diesels were gaining in popularity. Since then, there has been dieselgate and a strong shift towards electrification (named the #1 automotive trend for 2017).

    Will CUV popularity and lack of PHEV options be strong enough to outweigh the negative image of diesels?

    Are diesels really still popular and what we hear is just negative propaganda from those who don't intend to sell them?

    I guess we'll find out later this year. If Honda produces a PHEV CRV as they have promised, we'll really have a fight to watch.

  16. #10
    2.4 Liter SIDI ECOTEC
    Join Date
    Feb 2008
    Posts
    179
    Thanks
    2
    Thanked 137 Times in 61 Posts

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    Most americans have no idea about the diesel issue with VW. Unless you are a car person. Many may be happy to just see the high mileage. Gm needs to get this right and make sure the sales people explain all the different maintenance regarding a diesel and regular gas engine to potential buyers. Otherwise this could blow up in their face.

  17. The Following User Says Thank You to pontiacgt02 For This Useful Post:

    gpartrid (03-30-2017)

  18. #11
    News Contributor BlackGTP's Avatar
    Join Date
    Jul 2008
    Location
    Connecticut
    Posts
    10,350
    Thanks
    2,577
    Thanked 3,890 Times in 2,263 Posts
    My Ride
    2013 Cadillac ATS - Black

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    Quote Originally Posted by bcjohnso99 View Post
    It will be interesting to see how this turns out. A few years ago, this would have been a really hot product because both CUVs and diesels were gaining in popularity. Since then, there has been dieselgate and a strong shift towards electrification (named the #1 automotive trend for 2017).

    Will CUV popularity and lack of PHEV options be strong enough to outweigh the negative image of diesels?

    Are diesels really still popular and what we hear is just negative propaganda from those who don't intend to sell them?

    I guess we'll find out later this year. If Honda produces a PHEV CRV as they have promised, we'll really have a fight to watch.
    I suspect the general population doesn't even care or remember the VW scandal. GM's biggest issues are to 1) overcome its own poor marketing, 2) poor consumer perceptions of GM, 3)poor diesel perceptions due to the 1980's fiasco, 4) the perception that if you want fuel efficiency you need to buy Asian.

    As my commute has become a daily 90 mile round trip the idea of a diesel does resonate with me.

    And GM should try to target disillusioned VW diesel owners, those owners are really a small niche. GM needs this to go mainstream, which brings us back to marketing.....

    I have no issue with GM comparing the diesel to the Honda 1.5. I'm assuming the 1.5 is the best CRV engine for mpgs, so they should be compared - best possible non-hybrid mpg's for each lineup.

  19. #12
    3.0 Liter SIDI V6 gkr778's Avatar
    Join Date
    Jun 2016
    Location
    Southaven, Mississippi USA
    Posts
    517
    Thanks
    436
    Thanked 355 Times in 196 Posts
    My Ride
    2014 BMW 320i and '72 Nova

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    Quote Originally Posted by FenwickHockey65 View Post
    Well granted, I believe the Equinox 1.5T only does 32 MPG highway, so...
    Good point FenwickHockey65. The diesel engine really sets the new Chevy Equinox apart. It's just as well that GM didn't compare its 1.5 liter turbo gasoline engine to Honda's, as the Honda 1.5 liter is better in every way - more powerful, more efficient, and smoother.

    Oh yes, happy Spring Equinox to everyone here at GM Inside News in the Northern Hemisphere, and Autumn Equinox to the folks down under!
    God and guns keep us strong. That's what this country was founded on. - Lynyrd Skynyrd

  20. The Following 2 Users Say Thank You to gkr778 For This Useful Post:

    chrisc205 (03-22-2017),richmond2000 (03-21-2017)

  21. #13
    4.6 Liter Northstar V8
    Join Date
    Nov 2008
    Location
    Marion, VA
    Posts
    1,865
    Thanks
    2
    Thanked 429 Times in 234 Posts

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    I think this comparison is a big mistake because it might cause potential customers to look at the CRV. It will not turn out well for GM. Thw 2017 CRV is head and shoulders above the Equinox and the ad will drive customers to the CRV.

  22. #14
    2.5L Iron Duke
    Join Date
    Apr 2016
    Location
    California, USA
    Posts
    28
    Thanks
    1
    Thanked 16 Times in 11 Posts
    My Ride
    2017 Onyx Black Yukon Denali

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    Let's see, an American Made CUV with an American Made engine and American Transmissions Versus a Canadian assembled CUV with an Italian Engine and Mexican Made 9 speed..Hmm decisions decisions.

  23. The Following 2 Users Say Thank You to FactChecker90803 For This Useful Post:

    'Vette Dude (03-20-2017),Ed753 (03-20-2017)

  24. #15
    6.2 Liter LS9 Supercharged V8
    Join Date
    Apr 2005
    Posts
    7,736
    Thanks
    615
    Thanked 957 Times in 553 Posts

    Re: Interesting Marketing: GM Ad Compares Equinox *Diesel* To Honda CRV

    If the Equinox diesel will be successeful in the market, I won't be surprised then Ford and FCA will reply asap with Explorer/Escape diesel, Cherokee/Compass diesel.

  25. Remove Advertisements
    GM Inside News
    Advertisements
     

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
Powered by vBadvanced CMPS v4.1.2