GM shifts new Silverado advertising to Leo Burnett

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Thread: GM shifts new Silverado advertising to Leo Burnett

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    GMI Canada Editor Premium Member ne_one's Avatar
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    GM shifts new Silverado advertising to Leo Burnett

    GM shifts new Silverado advertising to Leo Burnett
    Automotive News
    December 19, 2012
    by Mike Colias and Rupal Parekh

    General Motors is switching creative advertising agencies for the 2014 Chevrolet Silverado ahead of the highly anticipated launch of the next-generation pickup next year.

    GM has assigned Silverado creative duties to Leo Burnett, which now handles advertising for Buick and GMC, including the Sierra pickup, a GM spokesman confirmed.

    Commonwealth -- the Detroit agency formed last spring as a joint venture of Omnicom Group and Interpublic Group of Cos. -- will remain Chevy's agency of record but will cede the Silverado work to Leo Burnett, owned by Publicis Groupe.

    GM spokesman Pat Morrissey said GM wanted to alleviate some of the workload for Commonwealth, which will help the company launch some two dozen new or significantly revised Chevy vehicles next year.

    Analysts estimate GM has invested $3 billion to $4 billion to develop the new pickups and engines, and to retool assembly and powertrain plants. Citi expects the new Silverado and Sierra to boost GM's 2013 and 2014 operating earnings by $1 billion.

    Full article at link.

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    Re: GM shifts new Silverado advertising to Leo Burnett

    I thought Leo urn ętre had been jettisoned years ago... Now their back?

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    Re: GM shifts new Silverado advertising to Leo Burnett

    Like a Rock

    That will be $1 million

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    Re: GM shifts new Silverado advertising to Leo Burnett

    Quote Originally Posted by steve333 View Post
    Like a Rock

    That will be $1 million
    I'm probably in the minority, but I hated that one.. Not being a fan of Bob Seger may have something to do with that.

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    Re: GM shifts new Silverado advertising to Leo Burnett

    I can no longer keep track of GM's advertising agencies. So many changes in such a short time period. The result is no continuity of theme.
    Last edited by bone; 12-20-2012 at 01:19 PM.
    1966 Corvair Corsa

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    Re: GM shifts new Silverado advertising to Leo Burnett

    Quote Originally Posted by bone View Post
    I can no longer keep track of GM's advertising agencies. So many changes in such a sort time period. The result is no continuity of theme.
    NO kidding - why can't GM settle on a firm and hold them accountable until they get it right?

    RUNS DEEP - fail
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    See the USA in your Chevrolet - win!
    The cars more Americans can depend on - ok, meh...
    May the Best Car Win - win! if the Chevy was actually class leading
    The most dependable, longest lasting trucks on the road - ballsy!
    Like a Rock - epic win!
    The Heartbeat of America - epic win!
    Building a better way to see the USA - good
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    Re: GM shifts new Silverado advertising to Leo Burnett

    Grief. Another ad shuffle. It's no wonder there is never anything consistent about GM marketing.
    Hidden Content <--- That link actually works.

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    Re: GM shifts new Silverado advertising to Leo Burnett

    Nsap, quick question.

    Are the exterior changes to the Silverado more apparant when you see it in person?
    CHEVROLET SILVERADO


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    Re: GM shifts new Silverado advertising to Leo Burnett

    Hopefully they come up with something innovative and fresh for the next gen truck advertisements.
    I'm sick of the lame-duck "chevy runs deep" or typical "amazing" lease offers for a Sierra.

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    Re: GM shifts new Silverado advertising to Leo Burnett

    Quote Originally Posted by Elvisuperman View Post
    Nsap, quick question.

    Are the exterior changes to the Silverado more apparant when you see it in person?
    Yes. To me the GMT-900 Silverado never existed as far as the new design is concerned. It's as if they evolved the 400 and 800 design for K2XX.
    Hidden Content <--- That link actually works.

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    Re: GM shifts new Silverado advertising to Leo Burnett

    Quote Originally Posted by Elvisuperman View Post
    Nsap, quick question.

    Are the exterior changes to the Silverado more apparant when you see it in person?
    Yes. To me the GMT-900 Silverado never existed as far as the new design is concerned. It's as if they evolved the 400 and 800 design for K2XX.
    Hidden Content <--- That link actually works.

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    Re: GM shifts new Silverado advertising to Leo Burnett

    Quote Originally Posted by nsap View Post
    Yes. To me the GMT-900 Silverado never existed as far as the new design is concerned. It's as if they evolved the 400 and 800 design for K2XX.
    and that was a brilliant decision - the 900s were a complete mistake!
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    Re: GM shifts new Silverado advertising to Leo Burnett

    Quote Originally Posted by bmwboy2007 View Post
    I'm probably in the minority, but I hated that one.. Not being a fan of Bob Seger may have something to do with that.
    Go play Mainstreet on itunes, it may change your mind. Night moves as well

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    Re: GM shifts new Silverado advertising to Leo Burnett

    Quote Originally Posted by bmwboy2007 View Post
    I'm probably in the minority, but I hated that one.. Not being a fan of Bob Seger may have something to do with that.
    You are a teeny tiny minority, and your taste is music is questionable, at best.
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    Re: GM shifts new Silverado advertising to Leo Burnett

    What does this agency put out right now? Anybody know?

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