Silverado looks very powerful. I like the exterior and interior designs of these trucks. I have full confidence that these trucks are very capable machines that can dominate their competitors. I for one am not too surprised on the conservative looks of these new trucks as I have already deduced how they would look more or less from the camo'd mules.
My main gripes are: Not enough exterior design differentiation between the Silverado and Sierra except the front fascia. Both Silverado and Sierra still share the same interior dash and instrument panels. The 2014 Sierra only looks like a upscale version of the 2013 Sierra. Naming the truck engine family EcoTec3 is total nonsense. Either keep the Vortec name or name them something else, leave EcoTec to cars.
These trucks are only the beginning. I expect to see more trim models in the next year. I hope GM knows they must come with multiple grilles and grille patterns for every trim. Two new strong trucks from GM. The Silverado in particular looks the part of a real workhorse.