For years, I have received (first in print, now by email), a copy of a lifestyle/product magazine from Ford. I have always enjoyed the mix of articles and product information. Now it appears GM has joined in with a product for Chevrolet called "New Roads"
Chevrolet vehicles have been a symbol of American innovation and excellence for more than a century, and our owners come from just about every background imaginable. To celebrate this, we built New Roads around the things that we have in common with Chevrolet owners. Exploring things like inspirational design and innovative technology, New Roads delivers entertaining and insightful stories by genuine experts and great storytellers. And so you can dig even deeper into these stories, below you’ll find everything from movie trailers to a recipe for a mean chili-rubbed rib-eye steak.
Re: Chevy Introduces A Lifestyle Magazine: "New Roads" Premier Issue Is Here
It's no "Foreign Affairs" type magazine, but the articles are of interest and the layout is first class. Not a bad way to stay in touch with your owner base and push the product without really pushing.
Re: Chevy Introduces A Lifestyle Magazine: "New Roads" Premier Issue Is Here
When my folks bought their brand new '90 Corvette in late '89, it came with a subscription to Corvette Quarterly. It kept them feeling connected to other owners in an era before the internet and social media.
Still, even today, a nice, glossy magazine is always a nice thing to get in the mail, and this will keep the brand in the mind of owners.
Re: Chevy Introduces A Lifestyle Magazine: "New Roads" Premier Issue Is Here
Chevy should have done this eons ago. Good on them still, looking forward to seeing readers rides, technical bulletins, how to's, classic chevys, chevy new and used car classifieds and so on. If Chevrolet is smart... they can release sneak peeks and official leaks through this new magazine. I hope they have a proper and dedicated staff to process and act upon user feedback and complaints.
Re: Chevy Introduces A Lifestyle Magazine: "New Roads" Premier Issue Is Here
How does one receive this?
John 25:11
Jesus said to her, "I am the resurrection and the life; he who believes in Me will live even if he dies, 26and everyone who lives and believes in Me will never die.
Heads up everybody. I got a copy in the mail yesterday, courtesy of my local dealer it says. Way cool. Don't know if it's just because it's the premiere issue or I'll be getting it regularly though.
Re: Chevy Introduces A Lifestyle Magazine: "New Roads" Premier Issue Is Here
We received Chevrolet's "Friends" magazine for years. It was something the dealer registered you to get. My favorite part was always the automobile content, but there was also special interest, travel, letters, etc. Glad it's back!
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