Aveo Name Staying Put, No Viva
Lutz puts a halt to the name-changing.
August 11, 2009
By: Nick Saporito
Several months ago the media, including GMInsidenews, got wind that General Motors was going to rename the Chevrolet Aveo sub-compact car when the next-generation launches next year. Considering that the company is renaming the fairly popular Cobalt compact car to Cruze, it wasn't entirely unfeasible to assume that GM would be renaming the Aveo as well. Upon exiting bankruptcy court in early July Bob Lutz would put in-charge of marketing at GM; an entirely new role for the 78 year-old product czar. According to sources, Lutz put the hammer down on renaming the Aveo.
The marketing department, in the past, has always been solely responsible for the naming of new products. Prior to the bankruptcy GM's Mark LaNeve was Vice President of Sales, Service and Marketing. Sources have said that it was his idea to rename the Aveo to the "Chevrolet Viva." The new name would have been revealed on the next-generation Aveo, which is due out in summer 2010 in North America.
GMI has been told today that Lutz has officially reversed the decision to rename the Aveo. That correlates with what consumers attending yesterday's GM Tweet Up event stated. The Tweet Up goers were lucky enough to see the new Aveo in the flesh and reported that it was a very nice product. Expect an all new design, all new engines and even a new chassis on the 2011 Chevrolet Aveo.