Aveo Name Staying Put, No Viva

[nsap]

Aveo Name Staying Put, No Viva
Lutz puts a halt to the name-changing.
www.gminsidenews.com
August 11, 2009
By: Nick Saporito
nick@gminsidenews.com

Several months ago the media, including GMInsidenews, got wind that General Motors was going to rename the Chevrolet Aveo sub-compact car when the next-generation launches next year. Considering that the company is renaming the fairly popular Cobalt compact car to Cruze, it wasn't entirely unfeasible to assume that GM would be renaming the Aveo as well. Upon exiting bankruptcy court in early July Bob Lutz would put in-charge of marketing at GM; an entirely new role for the 78 year-old product czar. According to sources, Lutz put the hammer down on renaming the Aveo.

The marketing department, in the past, has always been solely responsible for the naming of new products. Prior to the bankruptcy GM's Mark LaNeve was Vice President of Sales, Service and Marketing. Sources have said that it was his idea to rename the Aveo to the "Chevrolet Viva." The new name would have been revealed on the next-generation Aveo, which is due out in summer 2010 in North America.

GMI has been told today that Lutz has officially reversed the decision to rename the Aveo. That correlates with what consumers attending yesterday's GM Tweet Up event stated. The Tweet Up goers were lucky enough to see the new Aveo in the flesh and reported that it was a very nice product. Expect an all new design, all new engines and even a new chassis on the 2011 Chevrolet Aveo.

[FenwickHockey65]

Well at least there's finally some continuity.

[mbukukanyau]

I say, call the Cruze cobalt or Cavalier. Forget this new name. And replace the SS with a 300 HP SS for the new model.

[Jkujo]

Is anyone getting a little tired from all the excitement of today? I mean this is awesome, its like NAIAS and new MY info being released at the same time, but all day long!

[FenwickHockey65]

Is anyone getting a little tired from all the excitement of today? I mean this is awesome, its like NAIAS and new MY info being released at the same time, but all day long!

Haha, it's been a pretty busy news day...nsap's got his hands full.

[nsap]

Haha, it's been a pretty busy news day...nsap's got his hands full.

I've got more coming too. Stay tuned!!

[jcgable]

Things are really starting to look up for GM.

[FenwickHockey65]

I've got more coming to. Stay tuned!!

Oh jeez.

You do realize that I report all this stuff at Camaro5.com too, right? Making my job hard too.

[Jkujo]

I've got more coming to. Stay tuned!!

Really?! I am getting used to saying WOW today when I think of GM! I hope that GM keeps doing this kind of stuff. I hope this isn't a one and done type event. I could really go for this kind of event at least twice a year. Anyone else think the same?

[FenwickHockey65]

Really?! I am getting used to saying WOW today when I think of GM! I hope that GM keeps doing this kind of stuff. I hope this isn't a one and done type event. I could really go for this kind of event at least twice a year. Anyone else think the same?

I could too. Today's a good day.

Orrrrr...GM could let some of us regular GMI-ers into that design studio...

Hint hint GM.

[jmlee0695]

Today AND yesterday!

[KAD]

I've got more coming too. Stay tuned!!

Any pics of future GM deliciousness?

[Jay]

It's nice to finally see some conitunity, but the Aveo name hold so little good will and is somewhat of a joke today.

[Jkujo]

It's nice to finally see some conitunity, but the Aveo name hold so little good will and is somewhat of a joke today.

I'm sure people said the same thing about the Camry, Accord, or Civic and now look at them.

[96_impala_ss]

It's nice to finally see some conitunity, but the Aveo name hold so little good will and is somewhat of a joke today.

So was Malibu, but look at what happened with that