2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

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Thread: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

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    News Contributor Premium Member Perian's Avatar
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    2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    Wards Auto

    September 21, 2013

    Article Quotes:

    Reuss is confident GM has the right products, noting the Chevrolet Impala launch is going smoothly, with the V-6 model accounting for most sales. The Hamtramck, MI, plant only recently began rolling out 4-cyl. Impalas.

    “I won't be surprised if sales are 50-50 for a while after we get the supply pipeline filled,” Reuss says. “But we're very agile with this.” GM can supply whichever version is in demand.

    There have been no ’14 Impala sales to fleets yet, except for a small number to daily rental companies in an attempt to familiarize potential customers with the new model. Reuss expects the Impala to make conquest sales among Chrysler 300 and Ford Taurus drivers.

    “We're also seeing a little (action) with Toyota Avalon owners,” he says.

    The new Chevy Malibu with its refreshed front end, roomier back seat and improved fuel economy with standard stop/start technology will be a stronger competitor to the Toyota Camry and Honda Accord. But Reuss makes no claim of aspiring to lead the midsize-sedan segment.

    “We're not going to give it away,” he says. “We're not in it to win the incentive game. I don't want to over-incentivize the car for sales at all cost.”

    Reuss also is encouraged to have the new Chevy Silverado and GMC Sierra large pickups on the market.

    “We have the newest and best truck for the first time in many years,” he claims, suggesting combined sales of the Silverado and Sierra could surpass those of the Ford F-150. “We haven't done that in the past.”

    The high-margin trucks are GMC’s, while Chevy aims for the work-truck segment, he says. “The (large-pickup) segment is the most profitable in the world. I think GM can own that segment again.”

    Reuss says there could be more diesels in GM cars. “I'm really excited about the (Chevrolet) Cruze diesel. We're still in launch state, just putting our toe in the water with it.” But no firm decision has been made on whether to offer more diesel-powered cars in the U.S.

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    News Contributor Premium Member Perian's Avatar
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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    Quote Originally Posted by Perian View Post
    Reuss says there could be more diesels in GM cars. “I'm really excited about the (Chevrolet) Cruze diesel. We're still in launch state, just putting our toe in the water with it.” But no firm decision has been made on whether to offer more diesel-powered cars in the U.S.
    Here in New York, a $1000 incentive has been attached to the Cruze diesel, but in this hyper-competitive marketplace, I would not read too much into that.

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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    Quote Originally Posted by Perian View Post
    Here in New York, a $1000 incentive has been attached to the Cruze diesel, but in this hyper-competitive marketplace, I would not read too much into that.
    and is a car aimed at a small slice and the 1000 on the hood could be to get attention to it from VW buyers

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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    Quote Originally Posted by richmond2000 View Post
    and is a car aimed at a small slice and the 1000 on the hood could be to get attention to it from VW buyers
    Maybe, maybe not. the VW Jetta and Passat diesel is legendary and it will be hard to make people go away from what they've known and been comfortable with for years to a car that's the new kid on the block.

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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    Quote Originally Posted by richmond2000 View Post
    and is a car aimed at a small slice and the 1000 on the hood could be to get attention to it from VW buyers
    I would say the 1000 may get other potential Cruze shoppers to consider Diesel over Gas.

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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    Is the Impala Classic still being sold to fleets?
    1966 Corvair Corsa

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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    I just rented a '14 Impala LT in Tampa with side blind warning package. I believe it was a 4 cyl. and got just about 30 mpg on highway. Night and day from the classic one.

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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    Give it a year or so, you'll find plenty at Enterprise...in fact I'm pretty sure that when I arrive at their lot at PDX Wednesday evening there will be some there already.
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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    Quote Originally Posted by RobertJ View Post
    Maybe, maybe not. the VW Jetta and Passat diesel is legendary and it will be hard to make people go away from what they've known and been comfortable with for years to a car that's the new kid on the block.
    Lots of current and past TDI owners are leery of the 2009+ TDI's due to the HPFP issues...some are happy to hear there are options out there.

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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    Good news on the Impala frontlines. I also like hearing about successes with the diesel Cruze and the prospect of other diesel models, hint hint the 2015 Malibu maybe.

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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    Reuss also is encouraged to have the new Chevy Silverado and GMC Sierra large pickups on the market.

    “We have the newest and best truck for the first time in many years,” he claims, suggesting combined sales of the Silverado and Sierra could surpass those of the Ford F-150. “We haven't done that in the past.”

    The high-margin trucks are GMC’s, while Chevy aims for the work-truck segment, he says. “The (large-pickup) segment is the most profitable in the world. I think GM can own that segment again.”
    New Silverado and Sierra Vs aging F150... maybe the F150/ and F Series can hold out for 6-9 months
    as we're heading into winter and then spring but I have a feeling that GM will be very strong...

    The bigger question is 2015 F150 Vs Silverado and Sierra...
    Last edited by jpd80; 09-23-2013 at 04:36 PM.

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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    I suspect Impala will be OK for a while. Long term, full sized cars just don't seem to do well from anyone, not sure why, but I suspect it'll end up slowing, but never to the near fleet only level of the previous version, and a very large transaction price difference. Taurus is a good example of what I expect, slowing and gaining incentives, but still selling at a price very far above the old Impala.

    The real question will be if Silverado can sell at volume and get a higher price point than the F-150 and hold it (at least until redesigned F-150). Incentives are low now, in 6 months the "loyal and gotta have it" crowd will have theirs, so it will be interesting if it can hold lower incentives than F-150/Ram. Also I'm wondering what the options rate is, that's one area Ford's been killing Silverado with prices being much higher on the F-150 due to more options (EcoBoost biggest example), I'll be curious if GM can get the LTZ/High country trim level selling at a higher mix than before as this is a big part of the profit equation as well.
    Last edited by XCR440SP; 09-23-2013 at 05:02 PM.

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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    Quote Originally Posted by silvergoat2k6 View Post
    Give it a year or so, you'll find plenty at Enterprise...in fact I'm pretty sure that when I arrive at their lot at PDX Wednesday evening there will be some there already.
    Considering not many have actually been sold yet, "almost none" relative to its expected annual volume could be almost everyone made, at this point.

    Somewhat antidotal, I know, but I've already had 4 people say how nice the car is, as they recently had one as a rental car........

    GM still hasn't broken out the new/old Impala on sales reports, are they going to continue that? Oshawa must be making/selling 2014 Impala "Classic" by now.

    I hope GM doesn't screw this car up in the marketplace.
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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    Quote Originally Posted by ddomino View Post
    I just rented a '14 Impala LT in Tampa with side blind warning package. I believe it was a 4 cyl. and got just about 30 mpg on highway. Night and day from the classic one.
    I believe GM is not selling the new Impala to the rentals, only the old 2013 classic ones.

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    Re: 2014 Chevy Impala Update; Fleet Sales Thus Far: Almost None

    This is all fine but in the flip side people like me that like to rent cars in order to get a good long feel for how they ride/drive and comfort levels will have a very difficult time locating one. That short annoying test drive with a salesman doesn't really count. It also will mean waiting several more model years before I can afford one.

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