Who Sold the Most Half-Tons in 2012?

[ne_one]

Who Sold the Most Half-Tons in 2012?
PickupTrucks.com
February 23, 2013
by Mark Williams

It took a little while, but we finally got our hands on the most up-to-date 2012 model year sales information from R.L. Polk, provider of automotive information about the U.S. and global auto industry.

The sales numbers Polk provided are based on new-vehicle retail registrations for full-size pickup trucks recorded by various states. Readers who follow our monthly sales updates might have noticed that the final December 2012 and year-end numbers (insert link) seem to be slightly off from some of the Polk data; that's because the monthly numbers supplied to us by the manufacturers are the number of deliveries made to U.S. dealerships and not actual sales. As noted, Polk data is based on actual new-vehicle registrations so there is likely to be a small variation between the two numbers. The information below is based on Polk's registration data.

As to half-ton market share, Ford tops at 34 percent, then Chevy at 27, Ram at 16, GMC at 11 and Tundra at 10.

Full article at link.

[spd98]

So GM sold more trucks.......

[DGA]

Two truck strategy works and works really well when you consider that for minimum investment to diversify the twins, GM mops up additional 150,000+ sales a year. If that is about $3,000 net profit a GMC truck, you are looking at nearly half a billion for 2012.

[KingElvis]

394,569. GM WINS! Number one in the half ton market.

[rjpoog1989]

So GM sold more trucks.......

Sounds good to me!

[BlackGTP]

Has anyone ever seen statistics for GMC? Meaning would most of the GMC sales have otherwise gone to Chevy if GMC didn't exist? Or would the average GMC buyer be more inclined to shop the competitors?

[poncho1982]

I hate this.

Yes, GM sold more trucks. But Chevrolet got spanked by Ford, yet again, because of GMC.

GMC should be commercial vehicles.

Sigh.

[bmwboy2007]

GM outsells Ford in trucks. Why is that so hard to understand?

GM = Number ONE

Ford = Number two


ta da!

[red_rider]

So GM sold more trucks.......

Exactly.

[F14CRAZY]

I hate this.

Yes, GM sold more trucks. But Chevrolet got spanked by Ford, yet again, because of GMC.

GMC should be commercial vehicles.

Sigh.

Who cares? Minimal additional engineering involved

[Canuck]

Has anyone ever seen statistics for GMC? Meaning would most of the GMC sales have otherwise gone to Chevy if GMC didn't exist? Or would the average GMC buyer be more inclined to shop the competitors?

Stats like you suggest are not conclusive. Hypothetical questions can be interesting for discussion purposes.

It is surprising Nissan doesn't cancel the Titan will such poor sales. Unless Titan production is justified with Armada and Q SUV spreading out the costs of the platform and development.

[goatgary]

Been down this road many times before. A mountain of data has been accumulated over the years that suggest most individual GMC buyers believe they are buying the upscale GM truck and would never have the yellow Chevy bow-tie in their driveway.It's been a few years but I recall a sampling was done of GMC owners who said if GMC was not available the preference would be... in order...Ram, Tundra, F150, Chevy. Does anyone here have more current data on this? The order of choice among competitors may have changed but Chevy will always be the last alternative for the majority. No matter the price of the most topped out Silverado it is still generally perceived by loyal GMC purchasers as the entry level choice.

I 've noted that a few who have posted here on this topic in years past feel exactly the opposite...GMC is viewed by them as the DOWN market truck. "Professional Grade" does not resonate with them. Slightly off topic...but GMC related...I can say for a fact that in the more upscale communities in North Texas GMC SUVs are the overwhelming favorite (VS Tahoe, Suburban, Equinox), especially the Denali versions. Very common to see them in the driveways of the McMansions that dominate some of the far north Dallas communities...right along side the Land Rovers, Escalades, Mercedes GL, Lexus RX.

Of particular note are the significant number of GMC pickups (10 Years or older) still in service. Most who choose the new half tons in this area have them totally blinged out unless for commercial use....and even then, some of the smaller firms max them out.

[lio45]

Some of you are getting "pickup truck" and "halfton pickup truck" mixed up...

[Car253]

Good news but no surprise.

[sfbreh]

I hate this.

Yes, GM sold more trucks. But Chevrolet got spanked by Ford, yet again, because of GMC.

GMC should be commercial vehicles.

Sigh.

Nope. GMC brings pickup buyers to GM that otherwise wouldn't buy a Chevrolet. Unless you're actually naive enough to believe that all 105k buyers would be buying Silverados instead.