Super rich may avoid super expensive cars due to bad image.

GMfan1111 · 10-02-2008, 07:45 PM

In these hard times even the super rich are changing their buying habits. Due to negative public perception of owning a car that is worth several houses. Many affluent customers are holding back purchases and keeping their money in their fat pockets. Bentleys solution to the problem, If folks that are worth 5 million dollars are shunning their products why not aim advertising at folks that have a net worth of at least 25 million dollars

more at the link

http://adage.com/article?article_id=131436

RamJet502 · 10-02-2008, 07:49 PM

I doubt that, I just saw a brand new murdered out Lamborghini Murcielago today. It was quite possibly the coolest car I have ever seen on the road.

stevecmh · 10-02-2008, 11:07 PM

i really doubt that.. the rich i do not really think care about how they look. they will buy whatever they want

**GMCSonoma** · 10-02-2008, 11:19 PM

Does this mean HondaRon won't be purchasing a new Accord after all?

LAMRONH · 10-03-2008, 01:09 AM

Exactly.

This is why I always drive Bentleys instead of Rolls Royces.

I just hate being ostentatious.

EldoFan · 10-03-2008, 02:08 AM

Quote:

Originally Posted by LAMRONH

Exactly.

This is why I always drive Bentleys instead of Rolls Royces.

I just hate being ostentatious.

I just love your sarcasm.....so refreshing

skylark68 · 10-03-2008, 08:41 AM

Well, there may be some truth to this. This is part of the reason Cadillac quit building the V-16, and Duesenberg, Cord, Auburn, Pierce-Arrow, etc. went out of business in the '30s. It's not the whole reason, but many of the affluent buyers scaled back a bit during the depression.

motorman · 10-03-2008, 08:51 AM

it is all about image or why else would rich people back in the 70s buy a diesel caddy ?? they sure could afford the price of gasoline back then even at $1.80 a gallon. they wanted the common folk to think they were doing their part to save gasoline

BigThreeForever · 10-03-2008, 10:03 AM

Damn it. I'll just have to cancel my Rolls-Royce Phantom Drophead Coupe, Aston Martin One-77, Maybach 62, Bentley Brooklands and Bugatti Veyron 16/4.

Guess I'll just have to stick with the 1996 Silverado and 1990 Grand Marquis.

There's no justice.

Hitman1970 · 10-03-2008, 10:05 AM

Maybe they will start slumming in a Cadillac CTS.

PAULSTS1 · 10-03-2008, 10:12 AM

Oh maybe that explains it? One of the yacht club members, who usually only buys limited edition very high end cars, surprised everyone with an Aston-Martin Vantage Coupe. Oh for considerate social appeal.

Wagon of Fury · 10-03-2008, 10:23 AM

Rich is relative. Some of the cheapest people I have ever met are 7-figure millionaires. People from "old money" typically don't have as much of a need to be pretenscious

Clownzilla · 10-03-2008, 10:25 AM

Quote:

Originally Posted by stevecmh

i really doubt that.. the rich i do not really think care about how they look. they will buy whatever they want

Exactly! Most rich people end up getting rich by them laying their own pathway to success. A person can't get rich by letting people tell them what's the "thing to do".

XP300 · 10-03-2008, 11:00 AM

I just repainted the Trailblazer with one of those new "miracle" paints I found on the internet. It made the TB look like a HHR and my neighbors have started bringing us food baskets.

It's amazing how a little deception can change your image.

wescoent · 10-03-2008, 11:04 AM

Quote:

Originally Posted by Wagon of Fury

Rich is relative. Some of the cheapest people I have ever met are 7-figure millionaires. People from "old money" typically don't have as much of a need to be pretenscious

My father always told me... no one got rich by spending a lot of money.

10-02-2008, 07:45 PM	#1 (permalink)
GMfan1111 6.0 Liter Vortec V8 Join Date: Oct 2006 Location: in a undisclosed location somewhere in the metro detroit area Drives: 2001 Chevy Malibu LS Posts: 1,605	Super rich may avoid super expensive cars due to bad image. In these hard times even the super rich are changing their buying habits. Due to negative public perception of owning a car that is worth several houses. Many affluent customers are holding back purchases and keeping their money in their fat pockets. Bentleys solution to the problem, If folks that are worth 5 million dollars are shunning their products why not aim advertising at folks that have a net worth of at least 25 million dollars more at the link http://adage.com/article?article_id=131436 __________________ The 100 Mpg Prius is Vaporware “The major difference between a thing that might go wrong and a thing that cannot possibly go wrong is that when a thing that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at or repair” "A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools". - Douglas Adams - Current ride: 2001 Chevy Malibu LS (happy 95,000 miles ) Last edited by GMfan1111 : 10-02-2008 at 07:53 PM.

10-02-2008, 07:49 PM	#2 (permalink)
RamJet502 5.3 Liter LS4 V8 Join Date: Jan 2006 Location: Las Vegas, NV Drives: 2001 Chevy Silverado Posts: 3,094	Re: Super rich may avoid super expensive cars due to bad image. I doubt that, I just saw a brand new murdered out Lamborghini Murcielago today. It was quite possibly the coolest car I have ever seen on the road. __________________

10-02-2008, 11:07 PM	#3 (permalink)
stevecmh 5.3 Liter LS4 V8 Join Date: Oct 2003 Location: Muskego, WI Drives: 04' Grand Prix GT 03' Pierce Saber Fire Engine Posts: 3,259	Re: Super rich may avoid super expensive cars due to bad image. i really doubt that.. the rich i do not really think care about how they look. they will buy whatever they want

10-02-2008, 11:19 PM	#4 (permalink)
GMCSonoma GMI Fixed Ops Contributor Join Date: Sep 2004 Posts: 8,940	Re: Super rich may avoid super expensive cars due to bad image. Does this mean HondaRon won't be purchasing a new Accord after all? __________________ certified GM Dealer Parts Manager since 1994 GM Dealer Parts employee since 1987 AMC-Jeep-Renault Dealer Parts employee 1987-90 holder of many GM accredations, too numerous to list and not giving a damn!

10-03-2008, 01:09 AM	#5 (permalink)
LAMRONH 7.0 Liter LS7 V8 Join Date: Nov 2004 Location: Caveville, Neanderthallande Drives: 2007 black KIA Spectra EX. Have club, will travel. Posts: 8,947	Re: Super rich may avoid super expensive cars due to bad image. Exactly. This is why I always drive Bentleys instead of Rolls Royces. I just hate being ostentatious. __________________ The national budget must be balanced. The public debt must be reduced; the arrogance of the authorities must be moderated and controlled. Payments to foreign governments must be reduced, if the nation doesn't want to go bankrupt. People must again learn to work, instead of living on public assistance. Cicero (106 BC - 43 BC), 55 BC

Remove Advertisements Sponsored Links
GM Inside News Forum Advertisement

10-03-2008, 08:41 AM	#7 (permalink)
skylark68 5.3 Liter Vortec V8 Join Date: Sep 2006 Location: Pearland, TX Drives: 1989 GMC Suburban 1968 Buick Skylark Posts: 1,272	Re: Super rich may avoid super expensive cars due to bad image. Well, there may be some truth to this. This is part of the reason Cadillac quit building the V-16, and Duesenberg, Cord, Auburn, Pierce-Arrow, etc. went out of business in the '30s. It's not the whole reason, but many of the affluent buyers scaled back a bit during the depression. __________________ The Mechanic: You'd have yourself a real street-sweeper here if you put a little work into it. G.T.O.: I go fast enough. The Driver: You can never go fast enough.

10-03-2008, 08:51 AM	#8 (permalink)
motorman 3.9 Liter V6 Join Date: Jan 2003 Posts: 803	Re: Super rich may avoid super expensive cars due to bad image. it is all about image or why else would rich people back in the 70s buy a diesel caddy ?? they sure could afford the price of gasoline back then even at $1.80 a gallon. they wanted the common folk to think they were doing their part to save gasoline __________________ chevy owner since 1953,30 new chevys and 11 new corvettes since 1959 ,# 11 2008 corvette in the garage ,2004 impala,1988 2500 silverado,former NASCAR tech inspector,retired race engine builder

10-03-2008, 10:03 AM	#9 (permalink)
BigThreeForever 3.8 Liter V6 Join Date: Sep 2005 Location: Middle TN Drives: 1996 Silverado, 1990 Grand Marquis, 1994 Caprice W Posts: 355	Re: Super rich may avoid super expensive cars due to bad image. Damn it. I'll just have to cancel my Rolls-Royce Phantom Drophead Coupe, Aston Martin One-77, Maybach 62, Bentley Brooklands and Bugatti Veyron 16/4. Guess I'll just have to stick with the 1996 Silverado and 1990 Grand Marquis. There's no justice. __________________ Take heart. Do not be dejected. Remember, the US still has a world-class fast food industry. McDonald's, Burger King, KFC, Pizza Hut . . . American industrial might!

10-03-2008, 10:05 AM	#10 (permalink)
Hitman1970 6.0 Liter Vortec V8 Join Date: Aug 2006 Location: Huntsville, AL Drives: 2006 Buick LaCrosse CXS; Black with Grey Interior Posts: 1,973	Re: Super rich may avoid super expensive cars due to bad image. Maybe they will start slumming in a Cadillac CTS. __________________ Current Ride: 2006 Buick LaCrosse CXS (Black w/ Grey Leather Interior) Wife's Ride: 2005 Ford Freestyle SEL (Charcoal Grey/Silver w/Grey Leather Interior)

10-03-2008, 10:12 AM	#11 (permalink)
PAULSTS1 3.6 Liter V6 Join Date: Apr 2006 Posts: 1,180	Re: Super rich may avoid super expensive cars due to bad image. Oh maybe that explains it? One of the yacht club members, who usually only buys limited edition very high end cars, surprised everyone with an Aston-Martin Vantage Coupe. Oh for considerate social appeal. __________________ All I want for Christmas....

10-03-2008, 10:23 AM	#12 (permalink)
Wagon of Fury 1.8 Liter ECOTEC Join Date: Oct 2005 Location: Philadelphia Drives: 03 Subaru WRX Wagon Posts: 33	Re: Super rich may avoid super expensive cars due to bad image. Rich is relative. Some of the cheapest people I have ever met are 7-figure millionaires. People from "old money" typically don't have as much of a need to be pretenscious __________________ Current: Subaru WRX Wagon Of Fury Future: 2009 Pontiac G8 Wagon Of Fury ?

10-03-2008, 11:00 AM	#14 (permalink)
XP300 3.8 Liter Supercharged V6 Join Date: Aug 2005 Location: Illinois Drives: 03 CTS Posts: 736	Re: Super rich may avoid super expensive cars due to bad image. I just repainted the Trailblazer with one of those new "miracle" paints I found on the internet. It made the TB look like a HHR and my neighbors have started bringing us food baskets. It's amazing how a little deception can change your image. __________________ A Government that is big enough to give you all you want is big enough to take it all away - Barry Goldwater "Life's tough, It's even tougher when you're Stupid" - John Wayne

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode