PSA intends to keep Opel as a German brand

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Thread: PSA intends to keep Opel as a German brand

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    PSA intends to keep Opel as a German brand

    PSA intends to keep Opel as a German brand, reports say
    February 16, 2017
    AutoNews.com

    PSA Group CEO Carlos Tavares intends to keep Opel as a German company if the French automaker acquires the money-losing brand from General Motors, reports said.

    Tavares also is open to maintaining Opel's current management structure if the deal goes ahead, the reports said, citing people familiar with Tavares's thinking.

    PSA and GM on Wednesday embarked on a charm offensive to win German support for a sale of Opel to PSA amid concerns that a combination would lead to job losses and a massive overhaul of the brand.

    GM is making the case that selling Opel to PSA would position the brand to grow and provide better long-term job security than the status quo, Bloomberg reported. Both GM and PSA are saying in private discussions that Opel would face sharper cuts under continued GM ownership than under PSA's, sources said.
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    Re: PSA intends to keep Opel as a German brand

    Let the charm offensive begin!

    The deal proposal emerged last year from regular talks between GM and PSA, according to two people with knowledge of the matter. The carmakers share three vehicle programs as a legacy of their last attempt to forge a deeper alliance. That earlier effort foundered before PSA's 2013-14 near-bankruptcy and bailout, in which the French state and China's Dongfeng took 14 percent stakes to match the Peugeot family's diluted holding. GM sold a 7 percent PSA stake ahead of the rescue.
    I bet this issue of Dongfeng is going to be a major part of GM's discussions with PSA. How do you keep your own IP/platforms/etc away from Dongfeng, so it doesn't impact your operations in China (or harm your Chinese partner in SAIC)?
    "La vita è come un albero di Natale..c'è sempre qualcuno che ti rompe le palle!"

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    Re: PSA intends to keep Opel as a German brand

    I thought PSA was on the verge of bankruptcy a few years ago. How did they turn it around get the cash to try to purchase Opel?

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    Re: PSA intends to keep Opel as a German brand

    Quote Originally Posted by dslay04 View Post
    I thought PSA was on the verge of bankruptcy a few years ago. How did they turn it around get the cash to try to purchase Opel?
    They've improved margins, but they'll need some big financing to pull this off.

    Rather, I can only imagine that any deal will only have a small actual cash-layout from PSA to GM. I think what's more likely to happen is that any merged company will find GM holding a significant stake in the surviving entity (probably around 20% to 30%). In that case, GM can reduce their exposure in Europe, get most of Opel off their books, and retain a partner for product development purposes. Otherwise, PSA is going to have to call in every favor they can to get the cash to pay GM off.
    "La vita è come un albero di Natale..c'è sempre qualcuno che ti rompe le palle!"

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    Re: PSA intends to keep Opel as a German brand

    Quote Originally Posted by dslay04 View Post
    I thought PSA was on the verge of bankruptcy a few years ago. How did they turn it around get the cash to try to purchase Opel?
    Since when did that stop anyone. Remember Sergio over FCA was trying to arrange a hostile takeover of GM if they kept spurning his marriage proposals, and FCA definitely had impending cash flow problems at the time.

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    Re: PSA intends to keep Opel as a German brand

    Well, Opel as a brand, has been unsalable in the US for decades. Keeping it "German" is a throw away statement.

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    Re: PSA intends to keep Opel as a German brand

    Quote Originally Posted by dslay04 View Post
    I thought PSA was on the verge of bankruptcy a few years ago. How did they turn it around get the cash to try to purchase Opel?
    GM will be paying PSA to take it off them - the pension fund black hole is bigger than the value of Opel/Vauxhall (about 1.1 billion dollars US) - so there are bound to be all manner of smoke & mirrors to make the deal look profitable to all parties.

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    Re: PSA intends to keep Opel as a German brand

    Quote Originally Posted by Citation84 View Post
    Well, Opel as a brand, has been unsalable in the US for decades. Keeping it "German" is a throw away statement.
    "German" still carries weight in Europe, signifying quality/reliability - in contrast "French" signifies unreliable electrics.

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    Re: PSA intends to keep Opel as a German brand

    Quote Originally Posted by Ruperts Trooper View Post
    "German" still carries weight in Europe, signifying quality/reliability - in contrast "French" signifies unreliable electrics.
    With advance apologies to the French engineers, German lovers and so on...

    Heaven is where the engineers are German, the lovers are French, the chefs are Italian, and the police are British.

    Hell is where the engineers are French, lovers are German, chefs are British, and the police are Italian.
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    Re: PSA intends to keep Opel as a German brand

    Quote Originally Posted by emh View Post
    With advance apologies to the French engineers, German lovers and so on...

    Heaven is where the engineers are German, the lovers are French, the chefs are Italian, and the police are British.

    Hell is where the engineers are French, lovers are German, chefs are British, and the police are Italian.
    Or:-

    Heaven is where the police are British, the lovers French, the mechanics German, the chefs Italian, and it is all organized by the Swiss.

    Hell is where the police are German, the lovers Swiss, the mechanics French, the chefs British, and it is all organized by the Italians.


    A bit stereotypical - but some truth in all that.

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    Re: PSA intends to keep Opel as a German brand

    Quote Originally Posted by Citation84 View Post
    Well, Opel as a brand, has been unsalable in the US for decades. Keeping it "German" is a throw away statement.
    I doubt the US was even a consideration in that statement. It may surprise you that cars are built and bought in places outside the USA.

    Keeping it German is a very important statement to the people for whom it was intended.
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    Re: PSA intends to keep Opel as a German brand

    Quote Originally Posted by nadepalma View Post
    Let the charm offensive begin!


    I bet this issue of Dongfeng is going to be a major part of GM's discussions with PSA. How do you keep your own IP/platforms/etc away from Dongfeng, so it doesn't impact your operations in China (or harm your Chinese partner in SAIC)?
    How many Chinese live in America. If DongFeng wanted the IP it wouldn't be too hard to get. All you need to do is make sure you have technical people in all the sub-contractors and you will get it soon enough.

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    Re: PSA intends to keep Opel as a German brand

    Quote Originally Posted by chinamonty View Post
    How many Chinese live in America. If DongFeng wanted the IP it wouldn't be too hard to get. All you need to do is make sure you have technical people in all the sub-contractors and you will get it soon enough.
    With Clinton yes, but not with Trump in charge they won't!
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    Re: PSA intends to keep Opel as a German brand

    Quote Originally Posted by Burnout Czar View Post
    With Clinton yes, but not with Trump in charge they won't!
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    I bet it was some dumbarse in Detroit Hidden Content

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    Re: PSA intends to keep Opel as a German brand

    Quote Originally Posted by chinamonty View Post
    How many Chinese live in America. If DongFeng wanted the IP it wouldn't be too hard to get. All you need to do is make sure you have technical people in all the sub-contractors and you will get it soon enough.
    They are talking about getting it legally with a license through PSA, not stealing it. China is starting to crack down on stealing IP now.

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