Once Buick's lifeline, Opel isn't so crucial anymore
February 17, 2017
DETROIT -- Buick’s sales success and product expansion in recent years have been driven by General Motors’ decision to incorporate platforms and vehicles from the Opel division into the brand’s lineup.
If talks between GM and PSA Group lead to the sale of Opel, Buick’s lineup likely would be affected. However, GM already has gotten more out of Opel for Buick than many ever would have imagined eight years ago -- the last time the automaker nearly sold the German division.
After GM emerged from bankruptcy in 2009, executives tapped Opel to fill out Buick’s thin product portfolio, which consisted then of the LaCrosse and Lucerne sedans and the Enclave crossover. Buick’s U.S. lineup now has seven vehicles, including four models derived from Opels: the Encore small crossover, Cascada convertible, Regal midsize sedan and Verano compact sedan, which ended production in October for the U.S.
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