"New GM" Marketing Watch

**nsap** · 09-23-2009, 09:05 AM

"New GM" Marketing Watch
Watch all of "New GM's" ads in one spot.
www.gminsidenews.com
September 23, 2009
By: Nick Saporito

"May The Best Car Win" - Ed Whitacre Ad

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May The Best Car Win Commercials

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Buick - "The New Class of World Class
Music: "Wishing Well" by Airborne Toxic Event

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Cadillac - Re-Ignition

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Cadillac SRX - "Stills"
Music: "1901" by Phoenix

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Cadillac SRX - "Facets"
Music: "1901" by Phoenix

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Caddyguy57 · 09-23-2009, 09:32 AM

I love them. "Then how do you explain this?" great!

**zete** · 09-23-2009, 09:55 AM

The more I see the ads the more I like them. There's something subtle about them. They're not in your face. So many ads are annoying but this is great. Highlight the car and its aspects/features. Simple but brilliant. And focusing on the new models is also brilliant as those are the ones that highlight the "New GM".

FenwickHockey65 · 09-23-2009, 09:58 AM

These are the kinds of ads we need. Bob's doing a great job.

ByTheLake · 09-23-2009, 10:13 AM

Excellent! I love the one where GM matches the mileage of a Mini Cooper ... with the GMC Terrain!

The Toyota-GM mileage comparisons are great, too. I hope that one gets a ton of airplay.

Nice job GM ... keep the hits coming.

uvaeeman · 09-23-2009, 10:49 AM

"The Cadillac of crossovers." Nice.

For some reason it also makes me think of that movie "Get Shorty" when Danny DeVito keeps saying the Olds Silhouette is the "Cadillac of minivans!"

DaJudge · 09-23-2009, 11:34 AM

While leaving the Dallas Stars game last night there was a great Buick add outside. "Something else for Lexus to relentlessly pursue."

Found a pic of a similar billboard.

1487 · 09-23-2009, 11:43 AM

I saw "crosswalk" on TV last night. The car looks GOOD in the ad.

Chaz_23 · 09-23-2009, 12:28 PM

Cadillac Re-Ignition and Buick Crosswalk are good. The others are just ok.
Music is and tagline is good on the SRX ads.

GMFreak8 · 09-23-2009, 12:31 PM

I love them all except the Ed one. I just feel like he's rehearsing something from a teleprompter and has absolutely no idea what he's talking about. There's a disconnect or something that gives me an off putting feeling. Maybe it's the fact that he just pegs my B.S. meter whenever I see him. IDK, am I the only one that feels this?

Oh and is it just me again or does the Lacrosse/Lexus commercial with the fading of the Lexus to the Lacrosse really make the Lacrosse look like a copycat? I never realized this before, but the Lacrosse is very similar to the Lexus as far as exterior and interior styling goes. Just look at the taillights on the first fade, they look almost identical, then the interior fade comes and the layout is essentially the same, and the last front fade makes it look like a lexus that squints a little harder. Which leads me to my next point; the Lacrosse looks way to Asian styled for my liking....

LT1LE · 09-23-2009, 01:03 PM

megeebee · 09-23-2009, 01:10 PM

Quote:

Originally Posted by DaJudge

While leaving the Dallas Stars game last night there was a great Buick add outside. "Something else for Lexus to relentlessly pursue."

Found a pic of a similar billboard.

Fantastic. Thanks for posting this.

SteveK364 · 09-23-2009, 01:14 PM

Quote:

Originally Posted by GMFreak8

I love them all except the Ed one. I just feel like he's rehearsing something from a teleprompter and has absolutely no idea what he's talking about. There's a disconnect or something that gives me an off putting feeling. Maybe it's the fact that he just pegs my B.S. meter whenever I see him. IDK, am I the only one that feels this?

Oh and is it just me again or does the Lacrosse/Lexus commercial with the fading of the Lexus to the Lacrosse really make the Lacrosse look like a copycat? I never realized this before, but the Lacrosse is very similar to the Lexus as far as exterior and interior styling goes. Just look at the taillights on the first fade, they look almost identical, then the interior fade comes and the layout is essentially the same, and the last front fade makes it look like a lexus that squints a little harder. Which leads me to my next point; the Lacrosse looks way to Asian styled for my liking....

Perhaps GM should have used Lutz as the spokesperson, instead. He has gravitas within the industry and is generally confidence-inspiring.

adplusone · 09-23-2009, 01:54 PM

I still wonder if an old white guy should be the very public face of the "new GM".

Seriously.

bmwboy2007 · 09-23-2009, 01:54 PM

Lutz would have been a better spokesperson.. The Buick crosswalk looks good, so does the Cadillac ignition one.

09-23-2009, 09:32 AM	#2 (permalink)
Caddyguy57 2.4 Liter SIDI ECOTEC Join Date: Apr 2004 Location: Trumbull,Ct Drives: 2007 Chevrolet HHR 1988 BUICK REATTA Posts: 279	Re: "New GM" Marketing Watch I love them. "Then how do you explain this?" great!

09-23-2009, 09:55 AM	#3 (permalink)
zete GMI Staff Member Join Date: Dec 2005 Location: NCR, Great White North Posts: 5,309	Re: "New GM" Marketing Watch The more I see the ads the more I like them. There's something subtle about them. They're not in your face. So many ads are annoying but this is great. Highlight the car and its aspects/features. Simple but brilliant. And focusing on the new models is also brilliant as those are the ones that highlight the "New GM". __________________ To appeal to enthusiasts GM needs to build on a flexible platform and be able to build small numbers and do it profitably. Hopefully we'll see some of that in the future with Alpha and Zeta, assuming the latter survives.

09-23-2009, 09:58 AM	#4 (permalink)
FenwickHockey65 News Contributor Join Date: Dec 2007 Location: West Chester, OH Drives: Chevrolet Malibu LS, GMC Envoy SLE, GMC Sonoma SLS Posts: 9,304	Re: "New GM" Marketing Watch These are the kinds of ads we need. Bob's doing a great job. __________________ Proud to drive American. Proud to drive GM. Current Cars: 2007 Chevrolet Malibu LS: 2.2L ECOTEC I-4 2003 GMC Envoy SLE: 4.2L Vortec 4200 I-6 1998 GMC Sonoma SLS Ext. Cab: 4.3L Vortec 4300 V6 Former Cars: 1993 Saturn SW2 (1993-2006, 243,000 miles) 1989 GMC Safari SLT (1989-2003, 293,000 miles) Future Car: 2010 Chevrolet Camaro 2LT RS: 3.6L SIDI High-Feature V6

09-23-2009, 10:13 AM	#5 (permalink)
ByTheLake 4.4 Liter Supercharged Northstar Join Date: Jun 2004 Location: Traverse City, MI Drives: '04 Corvette, '09 CTS 4 Posts: 2,971	Re: "New GM" Marketing Watch Excellent! I love the one where GM matches the mileage of a Mini Cooper ... with the GMC Terrain! The Toyota-GM mileage comparisons are great, too. I hope that one gets a ton of airplay. Nice job GM ... keep the hits coming.

09-23-2009, 10:49 AM	#6 (permalink)
uvaeeman 2.4 Liter SIDI ECOTEC Join Date: Nov 2003 Location: North Carolina Drives: 2010 Ford Fusion Sport Posts: 324	Re: "New GM" Marketing Watch "The Cadillac of crossovers." Nice. For some reason it also makes me think of that movie "Get Shorty" when Danny DeVito keeps saying the Olds Silhouette is the "Cadillac of minivans!"

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09-23-2009, 11:43 AM	#8 (permalink)
1487 4.6 Liter Northstar V8 Join Date: Dec 2003 Posts: 1,550	Re: "New GM" Marketing Watch I saw "crosswalk" on TV last night. The car looks GOOD in the ad.

09-23-2009, 12:28 PM	#9 (permalink)
Chaz_23 6.0 Liter L76 V8 Join Date: Jan 2007 Posts: 2,317	Re: "New GM" Marketing Watch Cadillac Re-Ignition and Buick Crosswalk are good. The others are just ok. Music is and tagline is good on the SRX ads.

09-23-2009, 12:31 PM	#10 (permalink)
GMFreak8 6.0 Liter L76 V8 Join Date: Mar 2004 Location: Malone, New York Drives: 1998 Buick Riviera Posts: 2,407	Re: "New GM" Marketing Watch I love them all except the Ed one. I just feel like he's rehearsing something from a teleprompter and has absolutely no idea what he's talking about. There's a disconnect or something that gives me an off putting feeling. Maybe it's the fact that he just pegs my B.S. meter whenever I see him. IDK, am I the only one that feels this? Oh and is it just me again or does the Lacrosse/Lexus commercial with the fading of the Lexus to the Lacrosse really make the Lacrosse look like a copycat? I never realized this before, but the Lacrosse is very similar to the Lexus as far as exterior and interior styling goes. Just look at the taillights on the first fade, they look almost identical, then the interior fade comes and the layout is essentially the same, and the last front fade makes it look like a lexus that squints a little harder. Which leads me to my next point; the Lacrosse looks way to Asian styled for my liking.... __________________ Dream Vehicles: A 86-90 Park Ave, 88-91 Reatta, an early 80s Buick Wagon, or any 79+ Riviera Current Vehicles: 1998 Buick Riviera (The Seductive Mistress) 71,500 miles (Daily Driver) 1984 Cadillac Coupe Deville 75,000 miles (next project) Dead/Retired Vehicles: 1990 Buick Park Avenue ~300,000 loyal miles before death from oil starvation. May you R.I.P. Christine. Last edited by GMFreak8 : 09-23-2009 at 12:34 PM.

09-23-2009, 01:03 PM	#11 (permalink)
LT1LE 1.4 Liter Turbocharged ECOTEC Join Date: Jul 2009 Posts: 89	Re: "New GM" Marketing Watch __________________ "The Model S can make the sprint from zero to 60 mph in 5.6 seconds, crossing the quarter-mile stripe in 14 seconds flat and top out at 120 mph" Curb Weight with 42 KWH battery: 3825 lbs

09-23-2009, 01:54 PM	#14 (permalink)
adplusone 3.6 Liter SIDI V6 Join Date: Oct 2005 Location: The Soon To Be Independent Country Of Tejas Drives: Long Time Chevy Driver Posts: 1,247	Re: "New GM" Marketing Watch I still wonder if an old white guy should be the very public face of the "new GM". Seriously. __________________ Brake. Apex. Accelerate.

09-23-2009, 01:54 PM	#15 (permalink)
bmwboy2007 2.4 Liter SIDI ECOTEC Join Date: Jan 2003 Drives: 2007 Chevrolet Avalanche LTZ 2008 Chrysler 300 C Posts: 373	Re: "New GM" Marketing Watch Lutz would have been a better spokesperson.. The Buick crosswalk looks good, so does the Cadillac ignition one. __________________ 2011 CADILLAC V SERIES CTS COUPE STANDARD OF THE WORLD

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