"The Great GM News Story"?

[suckstobeyou]

Did anyone get a flyer in their mail from GM recently? Today I received a flyer that kind of got me thinking. It highlight's GM awards, production numbers and throughout the flyer underlines the patriotic heritage of GM.
I wasn't aware that 82% of GM products are made in the US, and 49% of toyotas. And also that GM employs 1 million americans while toyota has barely .03 million US workers. (30 000)

The closing was kinda neat it said in bold letters "Protect Metro Detroit, Protect Michigan, Protect America....Buy American Cars And Trucks".

I think they're trying to counter Toyota's gimmick, but quetly and not openly, or maybe it's just my dealer tryin' to get more sales. I'm sold

[AdmiralViscen]

82% and 49%.

So much for all of those import lovers trying to convince us that the imports were as American as domestics.

[GM_Fanatic]

Sounds like you got that because of your residency. Any way anyone could scan this and get it up online?????? I doubt I'll be getting that out here in Oregon.

[suckstobeyou]

doing it right now

[suckstobeyou]

page 2, sorry don't know how to upload more than one image at a time

[GM_Fanatic]

that looks really interesting just fomr the front page, thanks a ton man for scanning it!

[suckstobeyou]

page 3

[suckstobeyou]

page 4 -- sorry it looks like ass, can't fine the correct power supply for the scanner, so it's a little "antiqued". lemme know what u guys think!

[GM_Fanatic]

I think it is awesome and this pamphlet should be put on a mandotory mailing list to be sent out by all dealerships across America! I wonder if I could order a box of these pamphlets and hand them out!! (suckstobeyou...could you fix the title of the thread? haha its bugging me, sorry)

[CRBoyd91]

I would hand these out to everybody I know!

[86fleet]

Originally Posted by GM_Fanatic

I think it is awesome and this pamphlet should be put on a mandotory mailing list to be sent out by all dealerships across America! I wonder if I could order a box of these pamphlets and hand them out!! (suckstobeyou...could you fix the title of the thread? haha its bugging me, sorry)

Yeah, that would definatly be an effective ad campain

[CRBoyd91]

GM should send some for GMI to distribute!

[plane]

Originally Posted by Mags

Wow.

First rule of selling- don't bash your competition. That whole piece reeks of bashing and desperation. I'm sure many will like it, I'm sure many will love it, but for all intents and purposes, that's an attack ad. And it's aimed squarely at Toyota. All it does is validate the opinion that GM is 'on the run' from the imports. Is that the message you want to send?

MF

Ok, then posit an acceptable strategy.
Toyota goes out of its way to snidely bash GM at every opportunity.
It's time to fight back and with the intended audience, it just might work.

[T-Type]

This was put out by a dealer not GM corporate. This information definately needs to get out, but I agree with Mags, this was done wrong. A dealer can probably get away with this, but there is no way GM corporate should be putting out something like this.

The way to do it would be to either not mention the competition or do the comparison in a very neutral way - let the reader come to the conclusions.

[plane]

Originally Posted by Mags

There is a way to do that exact same type of ad without it being the way it is- don't mention the competition! Any line that mentions imports, remove. Focus on the good things that GM does. Period. If I had the 'magic' advertising bullet, I wouldn't be posting ideas on here...but to me, this type of advertising from ANYONE turns me off.
MF

You're right. Leave the competitor out, but focus on the positive things that GM does. GM definitely needs to work harder to get out the message about all the good things that GM does.