GMI Exclusive: Some GMC Product Programs Bite the Dust

**nsap** · 06-30-2008, 07:57 AM

GMI Exclusive: Some GMC Product Programs Bite the Dust
June 30, 2008

Back on June 19th GMInsidenews broke news that GM was considering cutting another division within the massive buffet of brands that they currently have here in North America. At the time of publication we were hearing that GMC and Pontiac were the two divisions on the “cut list” within GM. Since the publication of our article our sources have been echoing those sentiments; GMC and Pontiac are on the consideration list, but neither one has been selected to officially be cut from the lineup. While GMI has NOT been informed of any decisions regarding the brand cut, the signs are pointing that one may be coming soon.

GMI has learned that GM recently canceled two GMC product programs. The next-generation GMC Acadia program is the first program to be cut from the product plans at GMC. Originally the Acadia was slated to stay on with the next generation lineup of Lambda crossovers, while the closely-related Saturn Outlook would not be. However, that has obviously changed. As far as we know, the Outlook is still dead in the water for the next-generation.

The next GMC product program to get sliced was the GMC Lambda SUT program. GM is currently working on two Lambda SUT’s to combat the truck market with higher fuel efficiency. Chevrolet and GMC were both going to get a variant of the Lambda truck around the 2011-2012 time-frame. However, like its Acadia brother, this GMC has too bit the dust within the product plans at GM. That leaves only the GMC Theta program running (to replace the Pontiac Torrent) between now and 2012.

It is important to stress that we have NOT received word that GMC is getting cut. Product plans change on a daily basis at GM. Right now in particular, product plans are getting a shake-up constantly. However, this is an interesting series of cuts for GM to make to one division; a division that does not have that many product programs in the works anyway. So we are leaving it to your suspicion to formulate what is going on here.

Stay tuned! I'm sure we'll have more information soon!

**dav305z** · 06-30-2008, 08:05 AM

This move makes little sense unless GM goes ahead and cuts the brand entirely. It leaves GMC with nothing other than blatant rebadges of slow-selling full size trucks.

My guess is that GM hopes for Cadillac to take GMC's luxury customers with its upcoming Lambda and for Chevy to pick up the rest.

**dindak** · 06-30-2008, 08:06 AM

No big shock.

$4-5 gas = GMC cuts.

The brand won't be cut now but I'll bet if things keep going the way they are, it won't make it till the end of the decade.

**chevydlrmn** · 06-30-2008, 08:08 AM

Interesting since the Theta 2 can be a performance CUV and given to Pontiac should GMC die.

**FierySolstice** · 06-30-2008, 08:08 AM

I think its a major mistake to cut the Acadia. The Outlook should be cut or maybe turned into the Opel minivan-like vehicle. Why can't GM doe what Ford might be doing with thier trucks? Why do they need the SUT's? That doesn't make sense. Ford is going to put out an entire new Ranger and a smaller pickup, maybe called the F-100, to slot in below the F-150. They should do the same between the Sierra and Canyon or just make the Canyon a tad bigger and more about the sport that the truck.

**CrunkedRL** · 06-30-2008, 08:10 AM

GMC has been a redundancy over at GM for quite some time. I would much rather see GMC products be absorbed through other channels rather than cutting another more viable brand. Sales aren't everything.

**dindak** · 06-30-2008, 08:11 AM

Originally Posted by CrunkedRL

GMC has been a redundancy over at GM for quite some time. I would much rather see GMC products be absorbed through other channels rather than cutting another more viable brand.

Could not agree more.

**CrunkedRL** · 06-30-2008, 08:12 AM

Originally Posted by FierySolstice

I think its a major mistake to cut the Acadia. The Outlook should be cut or maybe turned into the Opel minivan-like vehicle.

The Outlook is going to be cut. Saturn will offer an MPV in it's place.

**Hitman1970** · 06-30-2008, 08:12 AM

They may pull a Buick on it an drastically reduce the line up to

Canyon- small pick up
Sierra- pick up
Terrain- small SUV
Yukon- Large SUV

Everything else will be done by Pontiac/ Buick for the BPG channel. I guess you could call it the benefit of the boutique brands. You do not have to completely eliminate to remove the dogs. The other brands cover the segments to creat one full-line up out of three.

**FenwickHockey65** · 06-30-2008, 08:14 AM