GM to use IBM's Watson AI software for new OnStar Go service October 26, 2016
Alexandria Sage AutoNews.com
SAN FRANCISCO -- General Motors and International Business Machines Corp. plan to combine IBM's artificial intelligence software Watson with the automaker's OnStar system in order to market services to drivers in their vehicles.
The feature, called OnStar Go, is set to debut early next year in more than 2 million GM vehicles with 4G service, IBM and GM said in a joint statement Tuesday.
IBM's Watson, which beat two previous winners of the quiz show "Jeopardy!" in 2011, will sift through data in order to recognize a driver's habits, allowing third-party marketers to deliver targeted offers, whether nearby coffee shops, reminders about shopping-list items, or paying for fuel from their dashboards.
IBM's Watson, which beat two previous winners of the quiz show "Jeopardy!" in 2011, will sift through data in order to recognize a driver's habits, allowing third-party marketers to deliver targeted offers, whether nearby coffee shops, reminders about shopping-list items, or paying for fuel from their dashboards.
I'm fine with it as long as the ads give me free onStar. If I have to pay for onStar AND gets advertisements, then I have issues. This sounds a little more targeted, if it does point me to stores, etc. that I use and notifies me of discounts, etc. and actually saves me money then I'm getting even happier with the Watson thing.
It's not some ads paying for your "free OnStar", it is GPS tracking of all your daily movements (and other sensors judging your driving style/ability) so that they can build a profile on you. Which can then be linked to your web-browsing and social media profiles, including your GMI posts.
Then, while you are enjoying your "free OnStar" and a discounted cup of coffee from a convenient McDonalds, you are wondering why your car insurance just jacked up your rates.
Fortunately, there's only a 0.23 chance you harbor communist sympathies, so the government doesn't do much with your data.
I'm 100% ok with it IF this is used to give people free / reduced price OnStar AND/OR can be turned off if you don't want any of it.
I don't suspect GM is stupid. They know flashing ads on the screen unwanted would be a big turn off.
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