Will Buick up its modern day performance image even further?
June 4, 2012
By: Nick Saporito
Just a few weeks ago it was discovered that General Motors has reapplied for the trademark on Buick's coveted Riviera nameplate. Now two additional historic Buick monikers have been applied for with the U.S. trademark office; GNX and Grand National. The two nameplates were utilized on Buick's performance models decades ago, but have been in rest since the late 1980's.
According to the U.S. trademark office, GM filed for the GNX and Grand National trademarks just a few days ago on May 30th. There are two listings for each name, one listing which states the usage will be on floor mats, likely for accessories for GNX and Grand National's of the past. The other record designates each nameplate for use on motor vehicles, namely automobiles. As with the Riviera trademark, these trademark filings do not suggest that performance clad Buick's are in the near future, though it does validate that the brand is not throwing out the idea of beefing it's performance image.
Buick reentered the enthusiast vehicle market about a year ago with the 2012 Regal GS. The manual transmission, turbo four cylinder has been well respected for its dynamics, though hard core enthusiasts always want more. Historically GNX and Grand National have been at the top of the performance food chain at the Buick, while GS was a more muted, sporty trim level.
As of today GMI has not heard any solid rumors of a GNX or Grand National, though that does not mean that there aren't any on the table. Nonetheless, we found it a bit interesting that GM has trademarked more historical Buick names and thought we should pass it on.