GM says has Hummer bidders, moving quickly

[TruckMan]

Originally Posted by member12

Hummer will remain a perfect example of amazing potential, but was brand-managed to death. Wrong direction, bad timing, and really bad marketing.

The H1 was a great off road vehicle, but was by no means fancy. It is the American version of the Land Rover Defender.

The Hummer H2 is just an off road capable escalade. It has too much chrome and ended up being too outlandish for many people to consider.
The H3 is a start in the right direction, but it too suffers from overdone, cartoonish styling. The gas mileage is bad, and the vehicles themselves are very, very visible.

In reality, all Hummer needed to be was solid, off road capable trucks that could go anywhere. They didn't need stand alone dealers nor did they need all the gadgets and what not that are included. A blind man can tell that the H2 was all Suburban on the inside!!

GM could have really gone far with this brand...I mean worldwide. They screwed it up with the H2 and the H3 didn't help much more- and the HX concept looks to be just as "overdone" as every other Hummer.

Basic, durability, and functionality should be the key here. When the Ford F250 makes a better Hummer than Hummer, it's a pretty sad day. Of course, GM doesn't redesign the Hummer....they sell the brand.

Stupid. GM has time to correct the mistakes that it made here. In fact, all Hummers are in their first generation. GM didn't even give this brand a chance.

I agree. I wouldn't sell Hummer just jet. Give each model its redesign first to boost sales, come out with the H4 to boost sales even more, then make the decision to sale or keep the brand. By then, gas may be cheap enough and the products better enough that Hummer is worth keeping.

That's what I would do.

[LAMRONH]

Saab vs. Hummer?

Ask a group of 1,000 people picked at random:
What is Saab?
What is Hummer?
What does Saab mean to you?
What does Hummer mean to you?

I'd bet about 10 percent of the population knows what a Saab is and about 90 percent of the population knows what a Hummer is.

Even Jay Leno's sub-moron Jay Walking interviewees probably know what a Hummer is.

To set this iconic, Americana brand adrift is IMO incredibly stupid. Wagoner's interview reads like gibberish. Do they drug-test at GM?

Incompetence, thy name is GMmismanagement.

[eaton53]

Mahindra's response to Tata's purchase of Land Rover.

[Uzzy]

Originally Posted by LAMRONH

Saab vs. Hummer?

Ask a group of 1,000 people picked at random:
What is Saab?
What is Hummer?
What does Saab mean to you?
What does Hummer mean to you?

I'd bet about 10 percent of the population knows what a Saab is and about 90 percent of the population knows what a Hummer is.

Even Jay Leno's sub-moron Jay Walking interviewees probably know what a Hummer is.

Yes...which is why when you're trying to sell a brand and cash in when you need cash the most, you sell the one with more brand equity, which is Hummer.

[D C]

Originally Posted by member12

Hummer will remain a perfect example of amazing potential, but was brand-managed to death. Wrong direction, bad timing, and really bad marketing.

The H1 was a great off road vehicle, but was by no means fancy. It is the American version of the Land Rover Defender.

But 2x the size of a Defender. Wonder where Hummer would be now if GM had introduced a Wrangler/Defender sized vehicle first and not the H2.

[johnny smallblock]

Why every HUMMER wasn't given the 2-mode I'll never know. They're expensive vehicles whose profit margins would allow for 2-mode's cost. But no, rather then try to change their image as gas guzzlers, it's easier to just sell them off.

H4 and an AMC Eagle-like wagon would have helped too.

[samy1691]

GM management lacks balls........plain and simple!!!!! They have never stood out to be BOLD at anything.....meekly going along to get along. As a company they SUCK!!!!!

[Chaz_23]

Yeah, they're moving quickly, they're moving away- running away as fast as they can.

Please, no one is going to buy Hummer.

[AMcA]

Originally Posted by member12

Hummer will remain a perfect example of amazing potential, but was brand-managed to death. Wrong direction, bad timing, and really bad marketing.

. . . .

Stupid. GM has time to correct the mistakes that it made here. In fact, all Hummers are in their first generation. GM didn't even give this brand a chance.

Yes, but sadly, GM is no position to do for Hummer what needs to be done for Hummer. They just don't have the money.

[ericmvest]

Navistar International, the maker of International trucks, would seem to be a good match, but are they financially healthly enough to make an acquisition like this? International use to make pickups and SUV's like the Scout and Travelall. They already have a dealer body to handle the Hummer.

[CaptainDan]

[quote=jlt0x;1467501]....What kind of physical Hummer infrastructure exists that GM can sell off? Does GM have dedicated manufacturing facilities for Hummer?.....QUOTE]

"Hummer" has no manufacturing facilities, and no engineering resources. Hummer is only a name, a marketing exercise. It's only asset is the brand equity of it's name. All the hummer models are selling very poorly, so it's only hope is in future models. If GM sells Hummer, there isn't anybody to MAKE future models.

If any company would want it, it would be an auto company with no well known "name presence" in the 4wd/ off-road segment, that would like to enter it, AND has the engineering/ production capabilities to create new models from scratch.

[ericmvest]

[quote=CaptainDan;1467787]

Originally Posted by jlt0x

....What kind of physical Hummer infrastructure exists that GM can sell off? Does GM have dedicated manufacturing facilities for Hummer?.....QUOTE]

"Hummer" has no manufacturing facilities, and no engineering resources. Hummer is only a name, a marketing exercise. It's only asset is the brand equity of it's name. All the hummer models are selling very poorly, so it's only hope is in future models. If GM sells Hummer, there isn't anybody to MAKE future models.

If any company would want it, it would be an auto company with no well known "name presence" in the 4wd/ off-road segment, that would like to enter it, AND has the engineering/ production capabilities to create new models from scratch.

The H2 was manufactured at a plant in Mishawaka, Indiana (near South Bend) by AM General. AM General is a company that can trace its history back to Studebaker.

[Uzzy]

[quote=ericmvest;1467819]

Originally Posted by CaptainDan

The H2 was manufactured at a plant in Mishawaka, Indiana (near South Bend) by AM General. AM General is a company that can trace its history back to Studebaker.

Jeep and AM General were once on in the same essentially. That's why they both have the 7-bar grille.

[t-rex]

I wonder if Isuzu would want Hummer.

[LAMRONH]

Originally Posted by t-rex

I wonder if Isuzu would want Hummer.

Isuzu's been sliding ever since they got rid of Joe Isuzu.
They're out of the US market. Again.