GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortages

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Thread: GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortages

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    GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortages

    Automotive News Alert:

    May 2, 2014

    GM is limiting dealer orders on many popular models of its pickups and freshly redesigned big SUVs because of short supplies of four-wheel-drive systems, V-8 engines and other components.

    The ordering limits are frustrating some dealers who say demaind is high for the redesigned 2015 SUV's launched in January as the first overhaul of the big utilities in eight years. Dealers fear missing out on the early launch window that tends to bring out big spenders.

    A lot of the features and models that people want and are willing to pay extra for, we can't get, said Rox Covert, dealer principal at two Chevrolet dealerships in Austin, Texas.

    Covert said he has sold orders for 47 Chevy Tahoes and Suburbans and 31 GMC Yukons that have gone unfilled for several weeks. He said many of the customers have been waiting since February.

    Dealer ordering constraints aren't uncommon, especially during new model launches. But many GM dealers say that the breadth of the shortages is unusual.

    Covert went further, describing the shortages as the "worst constraints" he has seen since a two month strike in 1998 disrupted production at GM's Flint, MI truck plant.

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    Re: BREAKING: GM Limiting Dealer Orders New Full Size SUVs/Pickups Due To Shortages

    Following article is from October 2013:

    USA Today

    General Motors, beguiled by the sales potential of the updated V-6 in its redesigned 2014 full-size pickups, didn't order enough parts for the more-popular V-8.

    As a result, Chevrolet and GMC dealers only are getting about 80% of the V-8 Silverados and Sierras they order. The automaker says that won't last long, but won't get more specific.

    The shortage is bad for GM. It comes at a time of fast-growing truck sales, often to tradesmen and others who have nursed their old trucks though the recession and can't afford to wait the way personal-use buyers can.

    Every sale GM loses for lack of the right engine is one it might never get again. Work users keep their vehicles a long time and once they're out of the market, driving a Ford or Ram or Toyota, it could take very big GM discounts to draw them back to their home brand.

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    Re: BREAKING: GM Limiting Dealer Orders New Full Size SUVs/Pickups Due To Shortages

    Time to spread that V6 around!

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    Re: BREAKING: GM Limiting Dealer Orders New Full Size SUVs/Pickups Due To Shortages

    Gee, it wasn't but less than a week ago a poster was telling me to take, in their words, "to take my foot off" (Mary Barra's) neck because "she knows what works and what doesn't"

    I disagreed then and now with their questionable imagery, but have to ask: If Mary is so good, why is a product company like GM short of product?

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    Re: BREAKING: GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortage

    I still don't understand what's going on. We knew before there were constraints on the trucks and at one time they were stockpiling axles and engines for the launch of the SUV's.

    What's really going on?
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    Re: BREAKING: GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortage

    What a stupid problem to have... Shouldn't they have mounds upon mounds of data to tell them how much V8 production they need to be at? I just don't get how an issue like this can happen.
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    Re: BREAKING: GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortage

    GM thought it had its own "EcoBoost" with new 4.3. Problem is, they didn't give their V6 a catchy name and hype the crap out of it like Ford did. So, to the buying public, it's just another V6 truck engine. Just the same old 4.3, even though folks like us know that's not true.

    Marketing and product planning fail.
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    Re: BREAKING: GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortage

    Quote Originally Posted by vanshmack View Post
    GM thought it had its own "EcoBoost" with new 4.3. Problem is, they didn't give their V6 a catchy name and hype the crap out of it like Ford did. So, to the buying public, it's just another V6 truck engine. Kinda like the old 4.3, even though folks like us know that's not true.

    Marketing and product planning fail.
    Part of our biggest perception problem is that most consumers think we have the same old engines. It is rediculous to not change the stated displacement to at least let everyone know it's a new engine.

    They took the most under powered engines in the market and made it look like they were carried over.

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    Re: BREAKING: GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortage

    It also means that GM may sell new SUVs at higher prices. I don't doubt, it will sell very well.


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    Re: BREAKING: GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortage

    This thread raises so many more questions than it actually answers.

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    Re: BREAKING: GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortage

    Quote Originally Posted by vanshmack View Post
    GM thought it had its own "EcoBoost" with new 4.3. Problem is, they didn't give their V6 a catchy name and hype the crap out of it like Ford did. So, to the buying public, it's just another V6 truck engine. Kinda like the old 4.3, even though folks like us know that's not true.

    Marketing and product planning fail.
    The 4.3 has a cult following amongst some vehicle owners. I had one in an S10 & liked it. However, they don't market the power & torque in their ads like Ram & Ford do, so it is indeed a marketing failure.

    Quote Originally Posted by Chevy South View Post
    Part of our biggest perception problem is that most consumers think we have the same old engines. It is rediculous to not change the stated displacement to at least let everyone know it's a new engine.

    They took the most under powered engines in the market and made it look like they were carried over.
    I remember reading several articles when the 2014s started to go on sale that stated the even though the engines shared their displacements with the outgoing trucks, all of the engines were brand new & upgraded. I think the word got out. The question is how many truck buyers read those articles? And despite the power & torque figures being on the window sticker, some people just might not want a V6.


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    Re: BREAKING: GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortage

    http://www.autonews.com/article/2014...m-suvs-pickups

    Here is the actual article referenced, as we weren't given the source. Honestly, all they did was put everything that we've been hearing about for the past few months into print. There's nothing particular new there that we didn't know already, as I can dig up dozens of topics regarding people with new trucks or SUVs on order and waiting for random bits and pieces that are on constraint. I eventually want a 4x4 with the 6.2...maybe I should order it now, so I will have sometime in late 2015.
    Last edited by All Star; 05-02-2014 at 06:15 PM.

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    Re: BREAKING: GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortage

    Quote Originally Posted by NoStopN View Post
    The 4.3 has a cult following amongst some vehicle owners. I had one in an S10 & liked it. However, they don't market the power & torque in their ads like Ram & Ford do, so it is indeed a marketing failure.
    There's a definitely a small-but-loyal contingent of 4.3 Vortec fans. Unfortunately, "cult following" precludes mass-market appeal, especially when the manufacturer makes no effort to market the improved product.

    GM is a first-rate auto manufacturer with a fourth-rate marketing team. It's truly shameful.
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    Re: BREAKING: GM Limiting Dealer Orders Of New Full Size SUVs/Pickups Due To Shortage

    And the story continues.................

    http://www.mlive.com/auto/index.ssf/...kup_truck.html


    CEO Dan Akerson said Wednesday that the smooth debut of the Chevrolet Silverado and GMC Sierra trucks is an example of how GM plans to maintain high quality while replacing many of its older vehicles this year.

    "We've produced tens of thousands of these new trucks. Initial cut is it's probably our best launch ever," Akerson said, while noting that GM has had "mixed success" with product launches in the past.



    ----------------


    I just received updated vehicle/sales data through Q1, its startling how few K2XX's were actually sold through December, and the number of 6.2L's is almost comical.

    I also looked at V6 mix, might be a few more takers, but not many.

    I agree with All Star; "raises so many more questions".

    I guess its a good thing the K2XX's aren't selling so well.
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    Re: BREAKING: GM Limiting Dealer Orders New Full Size SUVs/Pickups Due To Shortages

    Quote Originally Posted by TheCarGonzo View Post
    Gee, it wasn't but less than a week ago a poster was telling me to take, in their words, "to take my foot off" (Mary Barra's) neck because "she knows what works and what doesn't"

    I disagreed then and now with their questionable imagery, but have to ask: If Mary is so good, why is a product company like GM short of product?
    That poster would have been me. The call on the V6s was made many months ago...by GM marketing analysts. Where did your Mary hate come from? She inherited a pile that was left by her predecessor and has MANY more serious concerns than a shortage of V8s....such as what to do with the morons who made that call. Let's see how she deals with it. Waaaay too early to call fail.
    Last edited by goatgary; 05-02-2014 at 08:28 PM.

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