GM to Further Differentiate Interiors and Exteriors of Redesigned SUV Family
Car and Driver
December 24, 2012
by Rick Kranz
General Motors has dropped the cookie cutter approach to the interiors of its full-size SUVs, beginning with the redesigned 2014 models.
“In the past we shared SUV and (pickup) truck interiors. That is not the case going forward,” said Chris Hilts, creative manager of interior design at General Motors. When the Chevrolet Tahoe and the Suburban, the GMC Yukons, and the Cadillac Escalades get their redesigns, they’ll be getting their own instrument panels, consoles, instrumentation, center stacks, knobs, materials and other design elements.
Hilts cited two reasons for the change in strategy. First, GM learned during clinics that SUV buyers want more refinement in their vehicles. (No surprise there.) However, pickup owners want a different look in the Silverado and the GMC Sierra interiors.
“We went to a lot of clinics. What we learned is that truck customers like their interior to feel like a truck. In some of our past experiences, we felt truck customers would like a passenger-car interior,” Hilts said. “That wasn’t quite the case when we started listening to what was being said.”
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