GM Extends 60-Day Guarantee

[K Dawg ONE]

Originally Posted by joemac

It's called marketing. It's not a fairness contest. It happens a million times a day in the news paper, TV, magazine, internet, and radio advertisements. Make ones product look best or better than the competition. GM is not flying solo down this path.

Correct. Such as "F-150: The number one selling truck in America'" While this is technically true, it is simply because GM can not lump Sierra AND Silverado sales together.
When was the last time you saw a Pepsi ad say, "We taste as good as Coke but, we are just a little bit DIFFERENT of a taste"
Equal product comparrisons are not what marketing is about....that is what independent reviews are for (except for C&D...lol)

[jcgable]

Did anyone else notice the new Chevy logo? Or have I somehow just missed the silver stroke along the ridge for the last 5 years?

[1487]

Originally Posted by BerettaZ

Well, to his point, the pic should be of a Malibu LT then, so people don't get the impression GM is comparing apples to oranges.

If you read the ad they are not comparing apples to oranges.

[1487]

Originally Posted by Buick61

Why do people say such condescending things on the internet. Obviously I looked at the ad. They're comparing more than just the specs, sir. They PHOTOS themselves are part of the comparison, and they picked a top-level Malibu to flash its goods, why not give the Camry the same treatment? They didn't even choose one that has fog lights!



Thanks.

None of that is relevant to what they are comparing. Sure the Malibu looks better but it would look better if it were an LT model. I've seen numerous CHevy print ads with the LT model. Seesm like you are grasping at straws here. The models shown have nothing to do with the metrics GM is comparing in the ad. The base LT Malibu has the same advantages.

[crm2019]

Does that camry look hideous, or is it just me? i wouldnt want to be seen in one of those!

[YupYupYup]

Originally Posted by drew630

Edit:
If it's only still only 15 people or even a few more who have actually returned a vehicle, GM should make this permanent, not a promotion.

Sounds nice, but there are legal and other issues concerning this. Also, the marketing buzz will wear off over time...

[rsbaker]

Originally Posted by joemac

It's called marketing. It's not a fairness contest. It happens a million times a day in the news paper, TV, magazine, internet, and radio advertisements. Make ones product look best or better than the competition. GM is not flying solo down this path.

I'm wondering... Is the Top level Camry available with the 4 cylinder motor? If not then Chevy can say that its class leading mileage can had with a little "bling" instead of forcing you to buy a base model to get good Mileage.

[PocoToro]

Originally Posted by YupYupYup

Sounds nice, but there are legal and other issues concerning this. Also, the marketing buzz will wear off over time...

only if Toyota starts a 60 day return program.........If GM is the only car co. with it then the buzz will only get louder

[BerettaZ]

Originally Posted by 1487

If you read the ad they are not comparing apples to oranges.

If you read my post, I never said they were....

Originally Posted by 1487

None of that is relevant to what they are comparing. Sure the Malibu looks better but it would look better if it were an LT model. I've seen numerous CHevy print ads with the LT model. Seesm like you are grasping at straws here. The models shown have nothing to do with the metrics GM is comparing in the ad. The base LT Malibu has the same advantages.

...so Joe Consumer sees this ad, and heads over To Edmunds to check prices...Camry LE, 21,900. Malibu LTZ, 26605. "Well, shoot, for almost 5k more, it SHOULD have more to offer!" Apples and oranges, to Joe Consumer.

Now, Malibu LT base is 22715, an $800 difference. Apples to apples.

I realize this is marketing and it happens all the time. However, GM is fighting an uphill battle when it comes to public perception right now. I don't think its wise to have Joe Consumer feel like he is being duped.

[YupYupYup]

Originally Posted by PocoToro

only if Toyota starts a 60 day return program.........If GM is the only car co. with it then the buzz will only get louder

But that it is the problem...Others will copy, thus reducing the overall impact. People have short attention spans nowadays, no matter how good something is...I think it will work for a while, but someone, probably Hyundai, is bound to copy. They have to look at ALL marketing avenues...Good thing Lutz is in control of this, because I think they are finally starting to get it. I am sure he has more interesting things planned.

Just keep taking it to the inferior competition. Call them out!

[377Z]

Originally Posted by joemac

It's called marketing. It's not a fairness contest. It happens a million times a day in the news paper, TV, magazine, internet, and radio advertisements. Make ones product look best or better than the competition. GM is not flying solo down this path.

Wow. So basically, some other guys don't have any credibility, why should we? Long term consequences, whats that? Maybe Chevy can hire Joe Isuzu.

Imagine a Toyota ad showing an XLE next to an LS.

Originally Posted by 1487

None of that is relevant to what they are comparing. Sure the Malibu looks better but it would look better if it were an LT model. I've seen numerous CHevy print ads with the LT model. Seesm like you are grasping at straws here. The models shown have nothing to do with the metrics GM is comparing in the ad. The base LT Malibu has the same advantages.

Wow, I don't think this post could be more disingenuous.

[CadiEldo67]

Originally Posted by joemac

It's called marketing. It's not a fairness contest. It happens a million times a day in the news paper, TV, magazine, internet, and radio advertisements. Make ones product look best or better than the competition. GM is not flying solo down this path.

Exactly, Toyota commercials claim that their cars have the best fuel economy. Then you have a Chevy commercial come on right after and they say specifically that their cars are more fuel efficient than comparable Toyotas.

[blue3231]

Originally Posted by 1487

None of that is relevant to what they are comparing. Sure the Malibu looks better but it would look better if it were an LT model. I've seen numerous CHevy print ads with the LT model. Seesm like you are grasping at straws here. The models shown have nothing to do with the metrics GM is comparing in the ad. The base LT Malibu has the same advantages.

Oh, so you do agree then.

[joemac]

Originally Posted by 377Z

Wow. So basically, some other guys don't have any credibility, why should we? Long term consequences, whats that? Maybe Chevy can hire Joe Isuzu.

Imagine a Toyota ad showing an XLE next to an LS.

Occurs all the time. Why would Ford use an upper trim level and then bring in competitors of lower trims. It's not a crime. It's called marketing. Ford is setting the best light of which to market and sell it's product. Easy finds are pickup truck commercials that pull in competitor trucks. You'll never see Ford pull in a Tundra SR5, Ram Lamamie, or Silverado LTZ into any ad. It's always a dull base or lesser model trim. There's nothing wrong with promoting a product over the competition and no it doesn't have to be and isn't fair. It isn't meant to be.

+ YouTube Video

Wow, I don't think this post could be more disingenuous.

Just the facts. The real world. This is not an uncommon occurrence. Competition is not fair, nor is it meant to be. Sales has an initiative to win, not to become parity with competition.

[KAD]

Originally Posted by drew630

Edit:
If it's only still only 15 people or even a few more who have actually returned a vehicle, GM should make this permanent, not a promotion.

Yes they really should! It needs to be built in with the 100k mi warranty