GM expects 'modest' U.S. market share gains in 2013, Akerson says
Automotive News
January 9, 2013
by Mike Colias
General Motors CEO Dan Akerson expects GM to make "modest" market share gains in the United States this year, driven by the momentum of a busy launch schedule.
Last year, GM's U.S. market share fell to 17.9 percent, from 19.6 percent in 2011, its lowest level since the 1920s. GM gained a half point in market share in 2011 over 2010 for its first gain in a decade.
GM's 4 percent sales growth in 2012 trailed the market's 13 percent growth, as Japanese competitors stormed back after the disruption from the March 2011 earthquake in Japan.
Akerson called GM's market share gains in 2011 "an anomaly" and said he knew that GM's U.S. market share would decline last year because of a rebound by Japanese rivals. He said that GM has been hamstrung by having the oldest products in the United States, a hangover effect from its 2009 bankruptcy.
Akerson described GM as "a competent, capable" and "very dynamic competitor" in the United States. He cited the planned second-quarter launch of GM's redesigned full-sized pickups, strong early sales of the Cadillac XTS large sedan and ATS compact and the launch next month of the Buick Encore small crossover as growth drivers.
"I think there will be a lot of people worried about us, as much as I'm worried about specific competitors that we meet in the marketplace."
Full article at link.
Automotive News
January 9, 2013
by Mike Colias
General Motors CEO Dan Akerson expects GM to make "modest" market share gains in the United States this year, driven by the momentum of a busy launch schedule.
Last year, GM's U.S. market share fell to 17.9 percent, from 19.6 percent in 2011, its lowest level since the 1920s. GM gained a half point in market share in 2011 over 2010 for its first gain in a decade.
GM's 4 percent sales growth in 2012 trailed the market's 13 percent growth, as Japanese competitors stormed back after the disruption from the March 2011 earthquake in Japan.
Akerson called GM's market share gains in 2011 "an anomaly" and said he knew that GM's U.S. market share would decline last year because of a rebound by Japanese rivals. He said that GM has been hamstrung by having the oldest products in the United States, a hangover effect from its 2009 bankruptcy.
Akerson described GM as "a competent, capable" and "very dynamic competitor" in the United States. He cited the planned second-quarter launch of GM's redesigned full-sized pickups, strong early sales of the Cadillac XTS large sedan and ATS compact and the launch next month of the Buick Encore small crossover as growth drivers.
"I think there will be a lot of people worried about us, as much as I'm worried about specific competitors that we meet in the marketplace."
Full article at link.