GM cranks up no-frills car output in China

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Thread: GM cranks up no-frills car output in China

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    GMI Staff Member Premium Member nadepalma's Avatar
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    GM cranks up no-frills car output in China

    GM cranks up no-frills car output in China
    Norihiko Shirouzu
    November 18, 2012

    BEIJING (Reuters) -- General Motors and its local partners, intensifying competition in China in the no-frills car market, on Sunday formally opened another plant for its low-cost Baojun brand.

    The plant in the southern China city of Liuzhou is Baojun's second producing cars priced as low as 40,000 yuan ($6,400).

    Much of the competition in China's auto market is focused on the cheaper end of the market where foreign-led joint ventures targeting China's emerging middle class are piling pressure on indigenous entry level manufacturers like Geely and Chery.

    By 2013, some 65.6 million household in China will have annual incomes of 60,000 yuan or more - a level deemed sufficient for a family to buy a no-frills car, according to an estimate by U.S. consulting firm Alix Partners.

    The latest Baojun opening follows Nissan Motor Co.'s launch earlier this year of the second of five models of the no-frills Venucia marque it and its local partner plan to introduce into China by 2015.

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    Re: GM cranks up no-frills car output in China

    Joint ventures work great until China tells them to get the fudge out of China, which will happen at some point in the future. Even now JVs give away half the potential profit that GM would have made.
    If and when China starts exporting these cars to the USA, we need to perform all emissions and safety inspections on each and every car they attempt to export to us, creating a year-long queue that will stretch from Long Beach CA to the mid-Pacific.

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    6.0 Liter L76 V8 Joe in T.O.'s Avatar
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    Re: GM cranks up no-frills car output in China

    Why are they pursuing this low-end market?

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    Re: GM cranks up no-frills car output in China

    Quote Originally Posted by Joe in T.O. View Post
    Why are they pursuing this low-end market?
    Western Chinese cities that a poorer than the east.
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