Ford beating GM in race to Europe turnaround

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Thread: Ford beating GM in race to Europe turnaround

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    Ford beating GM in race to Europe turnaround

    Ford beating GM in race to Europe turnaround
    Automotive News
    January 28, 2013

    Ford Motor Co. will post fourth-quarter results on Tuesday with the figures likely to show the lowest operating profit of the year. But those figures mask optimism coming from an unlikely place: Europe.

    Using its turnaround in the United States as a road map, Ford is moving more briskly to recover in Europe than its competitors. While Ford will report a loss of more than $1.5 billion for the full year in Europe and has forecast a similar result for 2013, Chief Financial Officer Bob Shanks said in an interview this month during the Detroit auto show, those losses will begin to disappear in about two years.

    Ford will be about a year ahead of General Motors Co. in efforts to revamp operations in the region, said Peter Nesvold, a Jefferies Group Inc. analyst. The carmaker's board has signaled increased conviction in the company's European restructuring plan by doubling the quarterly dividend earlier this month, he said.

    Ford's fourth-quarter revenue probably slipped 4.4 percent to $33.1 billion, the average of 11 estimates compiled by Bloomberg, from $34.6 billion a year earlier. The average of 19 estimates is for 26 cents of operating profit per share, up from 20 cents a year earlier.

    The automaker aims to increase its product offerings in the region by introducing its Mustang sports car in Europe soon and is tripling its SUV offerings in the continent, Mulally said in September. The automaker is also adding the subcompact EcoSport SUV, just 4000mm (157 inches) long, and the Edge midsized utility to its European lineup, which already includes the Kuga compact, known in the United States as the Escape.

    Full article at link.

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    Re: Ford beating GM in race to Europe turnaround

    Didn't realize it was a race. Two very different companies with different sets of challenges.... Though with that said, GM needs to get it's a$$ in gear and fix Europe - they've been "fixing" Europe for a decade, time to get some results.

    Does anyone know if when we speak of GM Europe it includes Chevy or is it just Opel/Vauxhaul?

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    Re: Ford beating GM in race to Europe turnaround

    Well in defense of Europe, that market has been devastated by the financial climate of the EU. Having an expectation where profit flows as if the were no significant economic issues simply isn't a reality that can be had.

    The current climate represents the biggest drop in European auto demand in nearly two decades. Daimler is lowered profit targets and is going through cost cutting plans. BMW stated that Europe will stagnate and not improve, they are working on growing in other markets to maintain profitability.

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    Re: Ford beating GM in race to Europe turnaround

    BS - actually means GM is 'gaining' on the improvement 'delta' always so misrepresented to begin with - just as written.

    GM is also using a much broader, more sophisticated and longer term strategy - one that was heavily disrupted by the BK - which Ford ( of ) Europe did not have holding them back.


    'Evidently' the soon to be announced results....... dropped in a really big way.....


    It's also very possible that 2013 is going to be at least a little tougher than 'originally' 'expected' for Ford.


    One can easily expect Chrysler to continue to both retake ground lost to them previously and also continue to conquest against them - but with a GM now positioned much better to also do the same.
    Last edited by AMERICA 123; 01-28-2013 at 08:32 PM.
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    Re: Ford beating GM in race to Europe turnaround

    Quote Originally Posted by ne_one View Post
    Ford beating GM in race to Europe turnaround
    Automotive News
    January 28, 2013

    Ford Motor Co. will post fourth-quarter results on Tuesday with the figures likely to show the lowest operating profit of the year. But those figures mask optimism coming from an unlikely place: Europe.

    Using its turnaround in the United States as a road map, Ford is moving more briskly to recover in Europe than its competitors. While Ford will report a loss of more than $1.5 billion for the full year in Europe and has forecast a similar result for 2013, Chief Financial Officer Bob Shanks said in an interview this month during the Detroit auto show, those losses will begin to disappear in about two years.

    Ford will be about a year ahead of General Motors Co. in efforts to revamp operations in the region, said Peter Nesvold, a Jefferies Group Inc. analyst. The carmaker's board has signaled increased conviction in the company's European restructuring plan by doubling the quarterly dividend earlier this month, he said.

    Ford's fourth-quarter revenue probably slipped 4.4 percent to $33.1 billion, the average of 11 estimates compiled by Bloomberg, from $34.6 billion a year earlier. The average of 19 estimates is for 26 cents of operating profit per share, up from 20 cents a year earlier.

    The automaker aims to increase its product offerings in the region by introducing its Mustang sports car in Europe soon and is tripling its SUV offerings in the continent, Mulally said in September. The automaker is also adding the subcompact EcoSport SUV, just 4000mm (157 inches) long, and the Edge midsized utility to its European lineup, which already includes the Kuga compact, known in the United States as the Escape.

    Full article at link.
    I think the news article is completely bogus.

    Ford expects to close and rightsize its European operations in a few years. But its supposed to be good, since its earlier than GM/Opel or the French automakers do it. Meanwhile they continue to bleed.

    I beg to differ.

    The only Euro auto company to actually accomplish any genuine downsizing of overcapacity is Fiat, with the closure of overcapacity in 2011-2012 at the now closed plant at Termini, Sicily. Plus Sergio Marchionne has just now successfully negotiated with the Italian Unions and the Italian government to shut-in production at its largest plant, Melfi, laying off all the workers, for up to two years until the end of 2014. Melfi will re-open with new moderized assembly lines, building new models.

    Rather than speak of possible future plant closings, while continung to bleed cash, Fiat has already accomplished all the rightsizing it needs to do. In effect, it has cut capacity by up to 2/5ths for the next two years, effective immediately, allowing the remaining plants to run at full capacity. Fiat's bleeding has been staunched.

    It has even prepared for the possible need for more capacity, in a few years when and if the Euro Depression eases.
    Last edited by staspeterson; 01-28-2013 at 07:01 PM.

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    Re: Ford beating GM in race to Europe turnaround

    Quote Originally Posted by staspeterson View Post
    I think the artical is completely bogus.

    Ford expects to close and rightsize its European operations in a few years. But its supposed to be good, since its earlier than GM/Opel or the French automakers.

    I beg to differ.

    The only Euro auto company to actually accomplish any genuine downsizing of overcapacity is Fiat, with the closure of overcapacity in 2011-2012 at the now closed plant at Termini, Sicily. Plus Sergio Marchionne has just now successfully negotiated with the Italian Unions and the Italian government to shut-in production at its largest plant, Melfi, laying off all the workers, for up to two years until the end of 2014. Melfi will re-open with new moderized assembly lines building new models.

    Rather than speak of possible future plant closings, while continung to bleed cash, Fiat has already accomplished all the rightsizing it needs to do. In effect, it has cut capacity by up to 2/5ths for the next two years, effective immediately.

    It has even prepared for the possible need for more capacity, in a few years when and if the Euro Depression eases.
    Ford and unions have also agreed to close the Belgium plant.
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    Re: Ford beating GM in race to Europe turnaround

    Quote Originally Posted by AMERICA 123 View Post
    BS - actually means GM is 'gaining' on the improvement 'delta' always so misrepresented to begin with - just a written.

    GM is also using a much broader, more sophisticated and longer term strategy - one that was heavily disrupted by the BK - which Ford Europe did not have holding them back.


    'Evidently' the soon to be announced results dropped in a really big way.....


    It's also very possible that 2013 is going to be at least a little tougher than 'originally' 'expected' for Ford.


    One can easily expect Chrysler to continue to both retake ground lost to them previously and also continue to conquest against them - but a with GM now positioned much better to also do the same.
    2013 European sales will be worse for everyone. Why? Germany is starting to be hit. December was the worst month of the year for Europe, a tend will we likely see in 2013.

    GM, Ford, especially Fiat will all be hit. Even VW Group will not be out of the way as Germany heads south.


    The earliest sales growth we will probably see in Europe will be in 2014, and even if it is, it will be slow.
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    Re: Ford beating GM in race to Europe turnaround

    It's the "One Ford" approach.

    One brand sold around the world. Makes it easier to market vehicles.

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    Re: Ford beating GM in race to Europe turnaround

    It's the "One Ford" approach.

    One brand sold around the world. Makes it easier to market vehicles.

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    Re: Ford beating GM in race to Europe turnaround

    Why is it that Ford when represented by the banker owned media is always presented in such a favorable light , and as far as Ford and GM are concerned the truth often gets in the way of a good story? A few of us already know the answer but apparently the deal made with the Devil many moons ago still pays dividends today? While everyone including Ford, and GM focuses on the battle for beneath VW/ Audi continues its ascension to numero uno.

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    Re: Ford beating GM in race to Europe turnaround

    Quote Originally Posted by germeezy1 View Post
    Why is it that Ford when represented by the banker owned media is always presented in such a favorable light , and as far as Ford and GM are concerned the truth often gets in the way of a good story? A few of us already know the answer but apparently the deal made with the Devil many moons ago still pays dividends today? While everyone including Ford, and GM focuses on the battle for beneath VW/ Audi continues its ascension to numero uno.
    Same reason why Audi-Mercedes-BMW comparisons are made. Old time battles are still with us. Sure do Ford and GM look over their shoulder at VW and Toyota? Yes, but they fist fight each other. Always have and always will.
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    Re: Ford beating GM in race to Europe turnaround

    Quote Originally Posted by ausrutherford View Post
    Same reason why Audi-Mercedes-BMW comparisons are made. Old time battles are still with us. Sure do Ford and GM look over their shoulder at VW and Toyota? Yes, but they fist fight each other. Always have and always will.
    You completely missed the lions share of what my post was about, and as for your post I agree that Ford and GM will always fight. Its utterly obtuse in some ways , and shortsighted in other ways but the end result will be VW/ Audi ahead and Ford/ GM behind.

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    Re: Ford beating GM in race to Europe turnaround

    Quote Originally Posted by germeezy1 View Post
    You completely missed the lions share of what my post was about, and as for your post I agree that Ford and GM will always fight. Its utterly obtuse in some ways , and shortsighted in other ways but the end result will be VW/ Audi ahead and Ford/ GM behind.
    VW already had GM in their taillights...
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    Re: Ford beating GM in race to Europe turnaround

    Quote Originally Posted by ausrutherford View Post
    VW already had GM in their taillights...
    Yet GM, and Ford continue to focus on each other instead of Toyota/ Lexus, and VW / Audi.

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    Re: Ford beating GM in race to Europe turnaround

    Quote Originally Posted by germeezy1 View Post
    Yet GM, and Ford continue to focus on each other instead of Toyota/ Lexus, and VW / Audi.
    I can guarantee you that no business is that myopic, certainly not Ford. Only discussion boards and journalists focus attention on rivalries, not multi-national corporations.

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