Ford Announces New Corporate Slogan: "Ford. Drive One"

[eaton53]

IMO, Ford needs to get more aggressive.

Ford... Drive This.

[jkennedy293]

Originally Posted by Rocket 88

Was Ford legally required to abandon "Quality is Job #1" since it was obviously not?
Was there a bet in Dearborn where one Ford exec said to the other, I bet you can't think of a worse slogan then "Bold Moves" and they did?
Where there cuts in the marketing budgets where we are now using kindergarteners to come up with slogans?
Did Bill Ford become upset that Pontiac outstipped Saturn for the worst tag line and thought I can play with these morons? Car? Rethink? Drive one? Please. Awful.

We build excitement!
A different kind of car company!
Standard of Excellence! (Caddy)
An American Revolution! (Chevy)
There is only one! (Jeep)
Ask the Man Who Owns one (Packard).
Because I don't give a @#$% about the enviornment and I like to play soldier! (Hummer)

OK, I'm ranting...sorry.

You forgot a few:

Circling the Drain (Chrysler)
Its a Ford...with wood grain (Lincoln)
We're still in business...for now (Mercury)

[Timekeeper]

I'd put this one up there with:
Found On Road Dead
Fix Or Repair Daily

[YupYupYup]

Originally Posted by Uzzy

It goes well with the old acronyms:
Found
On
Road
Dead

or reverse it,
Driver
Returns
On
Foot

Don't forget...

Fix
Or
Repair
Daily

Ha, ha! Someone beat me to it by one minute! Damn computer connection is slow today.

[tgagneguam]

There was nothing wrong with the 80's tagline, and if they continued to pursue it, like they pursued making iconic cars at that time, Ford would be OK today. Sad that that completely escapes Ford folk.

And as long as they're changing their slogan, they should have pressed the desperation: "Ford. Drive one... please?"

[mbukukanyau]

As in Drive one car or drive 1 way? What does that mean?

[big swede]

Originally Posted by Rocket 88

Was Ford legally required to abandon "Quality is Job #1" since it was obviously not?

I'm sure the new slogan is supposed to be a take on Quality is Job #1. People hear Drive 1 and in the back of their mind they associate Drive 1 with Job 1 which subliminally associates it back with Quality.

[Uzzy]

Originally Posted by YupYupYup

Don't forget...

Fix
Or
Repair
Daily

Ha, ha! Someone beat me to it by one minute! Damn computer connection is slow today.

That's the other good one I forgot.

[genjy]

Ford has a retarded marketing team.

It likes to bring up the idea that no one wishes to drive a Ford in slogans and ads.

[poncho1982]

Originally Posted by Uzzy

Old enough to appreciate a good Ford joke.

How about:

Flip
Over
Read
Directions

or

Fatally
Obese
Redneck
Driver

[Bolex]

Originally Posted by poncho1982

First, get some good product. the Edge, and the Fusion are not enough....

+1 just make good products, thats it. screw 'new marketing sloagans'. this article confirms that instead of making good products, ford really just trying to woo people with words--but thats no surprise..you guys forgot..

Fast
Only
Rolling
Downhill

[eaton53]

Another for those who don't appreciate Ford's latest designs...

Fart
Out
Rolling
Drivel

[chrisnyc1213]

Originally Posted by jkennedy293

You forgot a few:

Circling the Drain (Chrysler)
Its a Ford...with wood grain (Lincoln)
We're still in business...for now (Mercury)

"Chrysler. All we have left is that building in New York."
"Lincoln. Just put some chrome on it."

[mbukukanyau]

I wish you all would come up with better slogans for Toyota and leave Ford Alone.

Ford is not the 'enemy'

[eaton53]

Originally Posted by mbukukanyau

I wish you all would come up with better slogans for Toyota and leave Ford Alone.

Ford is not the 'enemy'

Ok, be that way....

Tiresome
Overrated
Yawnmobiles
Or
Tedious
Appliances