Ford Announces New Corporate Slogan: "Ford. Drive One"

[MOOSTOPHA]

sounds like an ad with gov. arnold delivering the punch line or should i say catch phrase.

[Whitesky]

Is there a new rule that marketing must be in caveman speak?

"Ford. Drive One"
"Pontiac is Car"

[Mikkoo]

Originally Posted by BigAls87Z28

Drive One?!?!?!!? BAHAHAHAHAHAHA
Are they having a contest with Pontiac for worst slogan?
Reminds me of that Semi Pro commercil that Farrell did for Bud Light
"Bud Light, Suck One!"

Agreed. This is going to go down as one of the worst tag lines of all
time. They should have adopted the European tag line, then bring over
more product from Europe too. Get rid of the lame American Focus, and
replace it with it's far superior European cousin.

[Uzzy]

Originally Posted by jkennedy293

I always thought it should be "Ford. Tow One"

It goes well with the old acronyms:
Found
On
Road
Dead

or reverse it,
Driver
Returns
On
Foot

[chrisnyc1213]

Originally Posted by Whitesky

Is there a new rule that marketing must be in caveman speak?

"Ford. Drive One"
"Pontiac is Car"

I hope Cadillac doesn't follow suit with "Cadillac. Bling-zoom."

[osv_alero]

Sounds as dumb as the Pontiac slogan.

[gardnet1]

Originally Posted by poncho1982

First, get some good product. the Edge, and the Fusion are not enough. THEN get a good slogan. "Ford. Drive One." is actually like barking an order at someone.

From a quality standpoint, they have a good product and that is what they are saying here is "we can stand up to the imports and more than hold our own".

Yes part II will be adding more pizzaz to their lineup and the upcoming Flex, Fiesta, F150, MKS, will start to address this issue.

[eaton53]

Originally Posted by Whitesky

Is there a new rule that marketing must be in caveman speak?

"Ford. Drive One"
"Pontiac is Car"

Maybe they're using Geico's agency?
Ford... So easy a caveman can drive one.

[1999 White C5 Coupe]

At least they are not going to copy Chevrolet's, "It's an American Revolution!" for vehicles manufactured in Mexico, Canada and Korea.

[Neanderthal]

Originally Posted by Whitesky

Is there a new rule that marketing must be in caveman speak?

"Ford. Drive One"
"Pontiac is Car"

"Army Strong"

[dratnol]

Originally Posted by Uzzy

It goes well with the old acronyms:
Found
On
Road
Dead

or reverse it,
Driver
Returns
On
Foot

How old are you again?

[elderon]

Originally Posted by Whitesky

Is there a new rule that marketing must be in caveman speak?

"Ford. Drive One"
"Pontiac is Car"

Hey now, is that REALLY necessary?

[Uzzy]

Originally Posted by dratnol

How old are you again?

Old enough to appreciate a good Ford joke.

[Rocket 88]

Was Ford legally required to abandon "Quality is Job #1" since it was obviously not?
Was there a bet in Dearborn where one Ford exec said to the other, I bet you can't think of a worse slogan then "Bold Moves" and they did?
Where there cuts in the marketing budgets where we are now using kindergarteners to come up with slogans?
Did Bill Ford become upset that Pontiac outstipped Saturn for the worst tag line and thought I can play with these morons? Car? Rethink? Drive one? Please. Awful.

We build excitement!
A different kind of car company!
Standard of Excellence! (Caddy)
An American Revolution! (Chevy)
There is only one! (Jeep)
Ask the Man Who Owns one (Packard).
Because I don't give a @#$% about the enviornment and I like to play soldier! (Hummer)

OK, I'm ranting...sorry.

[MrMax]

Originally Posted by chrisnyc1213

I hope Cadillac doesn't follow suit with "Cadillac. Bling-zoom."

Hilarious.

Only problem is, if someone from Cadillac read that one, they've already put it to paper.