Five Defunct Car Brands and Why They Failed
Since the introduction of the Model T in 1908, automakers have relentless worked creating, building, marketing, and selling various auto models with the hope that each one would enjoy a long and successful stay in the marketplace. The auto brands attached to the industry juggernauts have recently experienced slumping sales, and in certain cases have folded altogether. The announcement Ford made on June 2 to kill the Mercury brand was only the latest in a string of brand discontinuations. Whether prompted by the intention to pare down product lines or stay afloat financially, here are five car brands that have slipped into oblivion.