Chevrolet India : The Way Forward
source : http://www.team-bhp.com/forum/indian-car-scene/167655-chevrolet-india-way-forward.html
author: viren83
Chevrolet sold a grand total of 11330 cars in March 2010 and a total of 110804 for whole year 2010. Too good to be true.
2009-10 would have been the time Chevrolet was on full throttle. Strong Marketing Campaigns, New Product launches, Better market reach, Stability after riding on Uncle Sam’s shoulder and what not. The Indian market seemed of great value to every car manufacturer. GM focusing on emerging markets and pumping more than ever on Indian operations.
During GM’s CEO Mary Barra visit to India, Chevrolet announced $1 Bn Investment in India. Company official says “With this investment, our aim is to double our market share in India by 2020”. Link
OK. So you’re planning to double your market share from a present 1.04% to 2.08% in 2020? Translated, your upcoming 5-year plan is to actually reach a point where you were a year ago! Perhaps, you aren’t aware that you did much better in July 2011 at 5.45% of the Indian car scene!
If any car manufacturer wants to learn on how to not a sell a car, it should be Chevrolet India. With every passing year, the losses borne by GM are shocking. Such is the decline of the company’s market share that car enthusiast have forgotten if the brand even exist. Check the last 5 years market share figures below. Figures are for monthly sales, based on TEAM-BHP's monthly sales reports.
July 2011 at 5.45%. Ranked no 6 on Indian car makers list.
July 2012 at 3.77%.
July 2013 at 3.74%.
July 2014 at 2.43%.
July 2015 at 1.04%. Ranked no 9 on Indian car makers list!
read more : here
source : http://www.team-bhp.com/forum/indian-car-scene/167655-chevrolet-india-way-forward.html
author: viren83
Chevrolet sold a grand total of 11330 cars in March 2010 and a total of 110804 for whole year 2010. Too good to be true.
2009-10 would have been the time Chevrolet was on full throttle. Strong Marketing Campaigns, New Product launches, Better market reach, Stability after riding on Uncle Sam’s shoulder and what not. The Indian market seemed of great value to every car manufacturer. GM focusing on emerging markets and pumping more than ever on Indian operations.
During GM’s CEO Mary Barra visit to India, Chevrolet announced $1 Bn Investment in India. Company official says “With this investment, our aim is to double our market share in India by 2020”. Link
OK. So you’re planning to double your market share from a present 1.04% to 2.08% in 2020? Translated, your upcoming 5-year plan is to actually reach a point where you were a year ago! Perhaps, you aren’t aware that you did much better in July 2011 at 5.45% of the Indian car scene!
If any car manufacturer wants to learn on how to not a sell a car, it should be Chevrolet India. With every passing year, the losses borne by GM are shocking. Such is the decline of the company’s market share that car enthusiast have forgotten if the brand even exist. Check the last 5 years market share figures below. Figures are for monthly sales, based on TEAM-BHP's monthly sales reports.
July 2011 at 5.45%. Ranked no 6 on Indian car makers list.
July 2012 at 3.77%.
July 2013 at 3.74%.
July 2014 at 2.43%.
July 2015 at 1.04%. Ranked no 9 on Indian car makers list!
read more : here