Canadian Internet-savvy buyers rank Honda, Toyota and Mazda tops

[doh]

http://www.canadiandriver.com/news/050919-8.htm

September 19, 2005

Canadian Internet-savvy buyers rank Honda, Toyota and Mazda tops


Mississauga, Ontario - A new survey among 1,400 members of CarCostCanada.com shows that Canadian Internet-savvy car buyers have chosen Honda, Toyota and Mazda as their top-selling vehicles in 2005.

Honda and its luxury Acura division ranked first at 22.3 per cent of all buyers, while Toyota and Lexus ranked second at 16.0 per cent, and Mazda third at 13.1 per cent. Nissan and Infiniti ranked fourth at 11.7 per cent; GM was the strongest domestic carmaker, ranking fifth at 8.4 per cent.

Other notables included Hyundai and its Kia division, sixth at 6.5 per cent; Ford was seventh at 6.1 per cent, and DaimlerChrysler, including Smart, ranked eighth at 5.4 per cent.

CarCostCanada also reports that over 65 per cent of Canadian new-car buyers do some research online before making a buying decision, a number that has almost doubled over the past three years.

[paul8488]

Does this mean that of all the cars purchased online, 22.3 were Honda and Acura? I don't understand why it says they RANKED Honda, Toyota, and Mazda as the top-selling vehicles. How do you 'rank' something as top-selling? Doesn't it have to BE top selling?

[W.A.F.U.]

As we already know, GM's customers are typically older and less computer savvy which explains that.

GM needs to do something to change the perception of younger buyers.

[doh]

Originally Posted by paul8488

Does this mean that of all the cars purchased online, 22.3 were Honda and Acura? I don't understand why it says they RANKED Honda, Toyota, and Mazda as the top-selling vehicles. How do you 'rank' something as top-selling? Doesn't it have to BE top selling?

I believe that this means that Honda's are first on their lists.

And yes, the domestics do tend to attract older, less computor savvy customers, but for how long is the question?

To me this shows the ever changing road ahead, and just how much work the Big Three have yet to do.

[GM_Fanatic]

I believe Pontiac is changing that perception by aligning themselves with the alternative music crowd. Good call in my opionion. Saturn is on the way as well.

[gmsickofan]

GM's view of internet-saavy customers is either blurry or very sneaky. On the Pontiac G6 website, they mention the automatic transmission, but not how many gears it has... LOL

[ricers-shaft-big3]

GM was the strongest domestic carmaker, ranking fifth at 8.4 per cent.

other than reasons to do with sheer, unbridled racism why is GM considered a "domestic" while toyota and honda are considered imports?

my understanding is that usa is still not a part of canada.

[gmsickofan]

Originally Posted by ricers-shaft-big3

GM was the strongest domestic carmaker, ranking fifth at 8.4 per cent.

other than reasons to do with sheer, unbridled racism why is GM considered a "domestic" while toyota and honda are considered imports?

my understanding is that usa is still not a part of canada.

Go back to school and take some lessons in Geography. Assembling some cars in the US does not make your Japan-based company suddenly "domestic".

Or is GM "Chinese" because it has some factories in China?

Where are those Japanese engines and platforms engineered? That's right, JAPAN. Where does the CEO of Toyota live? Japan. Where is the headquarters for Toyota globally? Japan. Where does a lot of the profit go? Japan. Where are Lexuses made? Japan.

Give it up RSB3 with the lame arguments. Go work for Toyota USA and help them make more commercials with Fujio Cho waving a US flag playing Elvis in the background.

Toyota is global and has domestic US production, but it isn't based in the US, its still based in JAPAN.

[SUPERBADD75]

Originally Posted by gmsickofan

Go back to school and take some lessons in Geography. Assembling some cars in the US does not make your Japan-based company suddenly "domestic".

Or is GM "Chinese" because it has some factories in China?

Where are those Japanese engines and platforms engineered? That's right, JAPAN. Where does the CEO of Toyota live? Japan. Where is the headquarters for Toyota globally? Japan. Where does a lot of the profit go? Japan. Where are Lexuses made? Japan.

Give it up RSB3 with the lame arguments. Go work for Toyota USA and help them make more commercials with Fujio Cho waving a US flag playing Elvis in the background.

Toyota is global and has domestic US production, but it isn't based in the US, its still based in JAPAN.

okay, so explain how all of that makes GM Canadian. GM is a U.S. company which also makes it an import... technically.

[AndrewGS]

Originally Posted by SUPERBADD75

okay, so explain how all of that makes GM Canadian. GM is a U.S. company which also makes it an import... technically.

The US, Canada and Mexico are in North America. Domestic means North American. If Mexico or Canada had their own auto companies they'd be considered domestic throughout North America.

[mjd1001]

Originally Posted by W.A.F.U.

As we already know, GM's customers are typically older and less computer savvy which explains that.

GM needs to do something to change the perception of younger buyers.

I agree.

This is why Saturn is important to GM's future. A lot of people on this board say "why does saturn get all this attention" and "Saturn should be gone instead of Oldsmobile." What they are missing is that, to the typical younger car buyer as described above, Saturn is much easier to 're-brand'.

[Family Man]

One of the things I never liked about GM was its web-site. Go to Toyota, Honda, evern Hyundai, Mazda, Kia, Ford and DCX, and you can build your car the way you want it and then estimate your payments. Go to GM's site and all you get is a bunch of blank boxes that you're supposed to fill in to determine your payments. How the hell am I supposed to know what the residual is on a Cobalt after a 4 year lease? I know much of this had to do with GM's massive rebates, but still, a little help would be nice. Maybe with GM's new value pricing things will change.

[ricers-shaft-big3]

Domestic means North American

since when?

[goblue1999]

Originally Posted by W.A.F.U.

As we already know, GM's customers are typically older and less computer savvy which explains that.

GM needs to do something to change the perception of younger buyers.

Internet savvy, what a stupid term.

[SUPERBADD75]

Originally Posted by AndrewGS

The US, Canada and Mexico are in North America. Domestic means North American. If Mexico or Canada had their own auto companies they'd be considered domestic throughout North America.

so why is Canadian beef, beer, oil, basically ANYTHING Canadian OR Mexican considered an import except cars? if it's not of this country it's imported. that is the definition of imported.....

from dictionary.com....

im·port ( P ) Pronunciation Key (m-pôrt, -prt, mpôrt, -prt)
1. To bring or carry in from an outside source, especially to bring in (goods or materials) from a foreign country for trade or sale.