[5 watt]

Originally Posted by Ming

It's also disappointing when GM decides a certain model is not popular enough to warrant advertising.

I think "It's also disappointing when GM decides a certain model is not good enough to warrant advertising" is a better way to put it. GM knows that it has some product that just isn't very good and they don't want to talk to the customer about them. I can't remember the last time I saw a commercial for the Bu or Nox. Soon Chevrolet will have the Silverado, Tahoe, Impala, Malibu, Cobalt, HHR and Corvette that will all be good enough to put in commercials.

Chevrolet also needs to work on there seasonal add campaigns. I loved there "Baseball, Hotdogs, Apple pie & Chevrolet" campaign but the rest of the year the adds aren’t very compelling. The Mpg ads are a good start but they just don't have any pop to them.

GM dose have some good ad campaigns though including; Cadillac, Saturn, Hummer and Denali. I think this was started by having good products that GM and there marketing people actually want to promote. GM also needs to know its non mainstream brands can use ads that are less mainstream. Buick and Pontiac I am looking at you.