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Re: GM's "Once and Done" Advertising
yes, this is one of my pet peeves with GM that hopefully, if I get the chance to work for them someday, I get to change. hopefully they do it themselves.
This is what GM does wrong: if you look at Toyota commercials, they are usually very effective in managing the commercial to showcase as many vehicles as possible.
example (paraphrase) "The Tacoma....(catchy fact and show the interior/exterior)....or the Camry...(catchy fact and show the interior/exterior)...or even the...."
get the point?
IMO, the American Revolution ads are the dumbest f'ing thing I have ever seen. It says nothing about the cars, shows nothing, and delivers nothing. they waste 3/4 of the ad with stupid trucks flying cars to the moon, or urban dance scenes, then for the last 5 seconds put one random car on a spinner and say the current lease deals. it makes me so angry. what does the average person know about these cars? besides, these ads look so ghetto it makes GM look horrible. Hyundai has more classy commercials.
Bring back Like A Rock, Heartbeat of America, See the USA in your Chevrolet, or invent something along those lines.
Bottom Line: Campbell-Ewald should be fired. All the other ones aside from Modernista from the other divisions should be fired. I highly doubt anyone has bought a GM vehicle even remotely because of these stupid ads that resemble ones for toilet paper and bagged vegetables on sale at Wal Mart more than automobiles.
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General Motors Today-Tomorrow-Always
Last edited by 56 Starchief : 12-22-2006 at 01:40 PM.
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