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01cavalier · 12-22-2006, 01:03 PM

Exactly right. GM doesn't advertise beyond the launch, unless it's the full size trucks. It's irritating, because people forget the cars a while after the ads stop, and the sales typically slow down. The Colorado is a perfect example. I haven't seen an HHR ad in a while, sure hope the same thing doesn't happen with it. I'm tempted to say they should spread the money out for advertising when they launch a vehicle, but then again they tend to not even allocate enough for that.

12-22-2006, 01:03 PM	#8 (permalink)
01cavalier 6.0 Liter LS2 V8 Join Date: Jul 2005 Location: Portland, OR Drives: 2007 Cobalt Posts: 4,818	Re: GM's "Once and Done" Advertising Exactly right. GM doesn't advertise beyond the launch, unless it's the full size trucks. It's irritating, because people forget the cars a while after the ads stop, and the sales typically slow down. The Colorado is a perfect example. I haven't seen an HHR ad in a while, sure hope the same thing doesn't happen with it. I'm tempted to say they should spread the money out for advertising when they launch a vehicle, but then again they tend to not even allocate enough for that.