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Re: GM: The New Service Company
The problem is exactly what's already been hinted at.....what's going to be perceived as more sophisticated? A Civic with a nav system or a Cobalt with OnStar? Whenever I read a media review, OnStar might be mentioned, but it's not described as a strong selling point of the vehicle. I don't think it's a feature that's going to cause many to pass the Toyota dealership on their way to a GM franchise. I've had it on my Aurora which I didn't renew. I have it on my VUE which will expire in December. I highly doubt that I'll renew it this time either. I suppose if I was in sales putting 30-40 thousand miles/year in my car, I might consider it. I occassionally use the minutes that I purchased at a deep discount, but frankly, I don't think I'd pay retail for those minutes - they're crazy expensive. I'm a little surprised that there's a 65% retention rate at the current price points - if true, then obviously a lot of other people see more value in the service than I do. If you think of it as insurance, by most standards, you'd have to say it's pretty expensive. For example - if I consider it insurance against locking my keys in the car and saving that expense, what are the odds that will happen?
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