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Old 07-02-2006, 01:06 AM   #15 (permalink)
mgescuro
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Re: Commentary: The GM-Nissan-Renault Alliance

Quote:
Originally Posted by Carman14
So which company would be a good alliance partner with GM? I agree with everyone that R-N is not really helpful to GM at all.

However, I think Honda would be best of the Asian brands. In Europe, I think VW would be a good partner. Just getting access to their interior builders would be worth its weight in gold for GM alone.

And what about Ford? GM buys Ford...dumps Pontiac, Lincoln, and Mercury. Maybe, just maybe...
There are no company's out there that would make for a good strategic fit at GM right now.

Honda wouldn't work with GM. THey don't need to. They are one of the last independent car companies out there, and they are very successful at it. Honda interiors are nothing to write home about. GM needs to work with Mercedes interior designers... and they already are.

A Ford and GM alliance would never pass regulatory scrutiny.

GM is best doing their transformation alone. An alliance would not help them at this juncture. Instituting a change like that would add an element of cultural change. GM's own corporate culture is already changing. So changing againg would provide such an unstable element, it would drive HR crazy.

GM is big enough to weather the changes on their own. After the changes are complete, THEN they can start looking at alliances.
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