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Old 06-29-2006, 11:26 PM   #9 (permalink)
ciciusss
3.8 Liter V6
 
Join Date: Jul 2005
Posts: 389
Re: GMI Feature: Revitalization in Action; The Dream Buick Lineup

First, I would like to commend you guys on your hard work. I have a few issues with the proposed lineup. First, design wise, these are bold, aggressive designs with over-sized wheels that personally need to be toned down. Cadillac has already moved in this direction and I don't think Buick should follow on this same path. I think Buick's design direction should be more elegant with clean lines (I'm not saying boring designs).

Secondly, some of your product will overlap with Cadillac. The Buick Wildcat Gran Sport (a sharp design by the way) has a price point that will put it in the realm of the Cadillac CTS-V and with Cadillac possibly/ probably introducing a coupe type CTS product, I don't think this needs to be done. Despite what many people think, the coupe market will not grow. This has been the trend since the 80s. So in this case, you would be introducing another coupe that will most likely take away sales from another GM brand.

I do agree with you guys that Buick should not be plodding along with dependable, but increasingly archaic technology. The 3.8 should not have made it into either the LaCrosse or the Lucerne. And by all means, they should be equipped with more than 4 speed automatics. Perception plays a big part and with many people turning to the internet for researching cars, reading a review that derides the LaCrosse or Lucerne for being equipped with a 3.8 and 4 speed automatic probably effects many peoples buying decisions.

Another thing that needs to be addressed is packaging. The LaCrosse CXS has stabilitrak available, but it is unavailable with CX or CXL. Same thing with magnasteer with the Lucerne. These items, for example, have to be made available for those people who may not want the biggest engine available for that model.
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