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Originally Posted by ponchoman49
So far this so called value pricing has not really lowered what the consumer pays for a car. Rather GM has used this opportunity to actually increase what most people are paying over comparable 05 models. The 05 Cobalt base sedan with auto/cruise was selling for $13,200 with employee discount. The 06 Cobalt sedan without bodyside moldings and with optional cruise/automatic is selling for $13,700. The Impala too in reality has gone up quite a bit. The average base 05 sedan with 1SB group was on sale for around $17995. Now the 06 versions in base LS form with no options but similar std equipment to last years 1SB version are red tagged at around $20,100. Understandably the 06 Impala is better but forget the under 20K prices in this value priced version. Lets face it, as each model year goes by we are now going to pay more and more for most models, especially as more and more stuff is being added as std equipment to suite the modern day gens appetite for gadgets.
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I don't think value pricing was supposed to decrease the actual prices being paid for a given car, but, rather, was intended to make MSRP's closer to actual transaction prices, which would decrease the need for rebates/incentive programs, etc.