Quote:
Originally posted by RCtennis3811@Mar 12 2004, 12:47 PM
My prediction: in 5-10 years Buick will be killed off. They're doing exactly what was done to Oldsmobile 10 years ago. A premium SUV, luxury minivan...excuse me, MIDvan, and etc. Frankly, I'd rather have an Olds...
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Sadly, I think you're exactly right. It seems to me that GM is trying to fit Buick into the price range that is already occupied by Pontiac. Buick could be saved, but I think it would take something extraordinary to capture the public's attention, something it doesn't appear as though Buick is willing to do.
My idea (and call me crazy if you will) is that GM should produce a Buick version of the next GTO. Make it more luxurious, visually distinct, perhaps offering a manumatic rather than a 6-speed manual transmission. Make the ride a little softer than the GTO's but with all the power. Target it against Aston-Martin and Maserati and give it a new name, not one from the past, to reflect the new age of the automobile. This way Buick will turn heads and draw people into dealer showrooms without stepping on the heels of Cadillac or Pontiac.
Another 4-door [yawn], front-driver [yawn] or minivan won't cut it.
Follow up the new car with several attractive sedans (Allure is a good start) and an SUV. The Buick range need not be too large to increase profits. The van idea should be dropped--it may sell a little but will tarnish the reputation Buick so desperately needs to build.