Quote:
|
Originally Posted by VibenPontiac
Couldn't agree more. I'm not that impressed either. I would let each brand go ahead with its own advertising strategy...some of them need a LOT of work!! But I would have a set of overall corporate messages too. You could use a lot of the American made flag waving stuff like you suggested but I would focus on the quality rankings GM achieves. Rapid fire ads with each and every award being flashed on the screen, "Best this", Best that, Most this, Most that" kind of things being narrated.
"You makes these leading cars and trucks..." the narrator says...Then fade to a GM logo with its brands listed below. "GM, where quality thrives" or something along that line. Flash and style sell, and like you said maybe even a little trash talkin too  |
At least take those products that have a certrain amount of appeal and build exciting advertising around them; and, work like he--to make the remainder class leaders.