GM Inside News Forum - View Single Post - Detroit News: Buick teams up with Martha Stewart-It's a Good Thing

stormwatcher · 12-01-2005, 02:31 PM

Buick's "Beyond Precision" slogan is almost laughable. Nobody views Buick as Acura or Lexus like, two brands who could credibly use a slogan like this. I wish Buick had stuck with the "Dream On" slogan and worked with it. Then, when Buick actually gets new platforms, new trannies, and new base engines, go to something like "Beyond Precision". Once again, advertising hokum tries to oversell a just OK product.

12-01-2005, 02:31 PM	#12 (permalink)
stormwatcher 5.3 Liter Vortec V8 Join Date: Dec 2004 Posts: 1,330	Re: Detroit News: Buick teams up with Martha Stewart-It's a Good Thing Buick's "Beyond Precision" slogan is almost laughable. Nobody views Buick as Acura or Lexus like, two brands who could credibly use a slogan like this. I wish Buick had stuck with the "Dream On" slogan and worked with it. Then, when Buick actually gets new platforms, new trannies, and new base engines, go to something like "Beyond Precision". Once again, advertising hokum tries to oversell a just OK product.