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Originally Posted by Ming
I'm not impressed with GM's advertising strategy. It's only marginally different than what we've seen before. GM needs a clear, striking, jump out of the TV kind of ad that trumpets GM quality, and yes, even lashes out at the competition when needed. People will tune out lukewarm typical advertising and fall back on old stereotypes like your brother. How many people know that Buicks are often ranked for quality above Toyota brand cars? Not many. Not enough. GM's quarterly shifting strategies and fire sales don't help their image, either.
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Couldn't agree more. I'm not that impressed either. I would let each brand go ahead with its own advertising strategy...some of them need a LOT of work!! But I would have a set of overall corporate messages too. You could use a lot of the American made flag waving stuff like you suggested but I would focus on the quality rankings GM achieves. Rapid fire ads with each and every award being flashed on the screen, "Best this", Best that, Most this, Most that" kind of things being narrated.
"You makes these leading cars and trucks..." the narrator says...Then fade to a GM logo with its brands listed below. "GM, where quality thrives" or something along that line. Flash and style sell, and like you said maybe even a little trash talkin too
