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Re: Detroit News: Buick teams up with Martha Stewart-It's a Good Thing
I seriously doubt most people really think "felon" as the first way to describe Marta Stewart. Regardless though the real problem is no-one is watching Martha Stewart's Apprentice show.
Didn't see the show but did see the commercials while skipping channels. I was struck by my brother's comment during a Lucerne commercial. "Yeah right Quality in a Buick". He was quite surprised when I told him of Buick's consistently highly quality ratings. He did like the heated wiper fluid though!
GM needs to press the quality message over and over and over until it is imbedding in everyone's (target customers or not) head. Ask the average consumer about Lexus or Toyota and the first thing they say is "Quality". Buick needs to be in this group too if the're to have any chance of surviving.
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"Whenever I’m suffering from Insomnia, I just look at a picture of a Toyota Camry and I’m straight off.."
"This is a Renault Espace, probably the best of the people carriers. Not that that's much to shout about. That's like saying 'Oh good, I've got syphilis, the best of the sexually transmitted diseases!"
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