Chrysler rolls out new models
5 of 9 that are part of 3-year push are already in production
By Christine Tierney / The Detroit News
GENEVA — Five of the record nine vehicles Chrysler plans to roll out this year already have completed the most critical phase of their launch and are in production, according to the company’s chief executive.
The nine new models are part of a three-year product push that will see the introduction of 25 new vehicles as Chrysler tries to boost its sagging revenues and U.S. market share.
“Technically, we have already carried out half of this year’s tremendous burden,” Chrysler CEO Dieter Zetsche said in an interview at the Geneva auto show.
Vehicles already being built include the Dodge Ram SRT-10 pickup, Chrysler PT Cruiser convertible, Chrysler and Dodge minivans with second and third row seats that fold into the floor, the Chrysler Crossfire convertible and the Chrysler 300 Series sedan.
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