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Re: Beleaguered Buick aims for Elegant, Sophisticated
I think it is too late for Buick and I don't think that $3 billion was ever reinvested in it.
The LaCrosse is OK, but heck, even GM's ads only compare it to a Camry, much less any Lexus.
The base 3800 engine and 4 speed tranny just won't do for what these Buicks are trying to do....which is appeal to a wider audience and save a storied nameplate.
More and more, Buick is looking just like Oldsmobile....giving one last push to remain relevant before giving up the ghost completely. I predict Buick will last no more then another 3 years.
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