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Hmm... I agree, baby steps. A $75-80k car would be a good start. If it goes well, try a $150k "ultimate" halo car. But forget $300k. Unless it's got the offroad capabilities of a Hummer H1, the on-track and top-speed abilities of a McLaren F1, the spaciousness of a super-stretch Escalade, and the fuel economy of a Prius, it's going to be hard to make it stand out enough from the Caddy lineup to justify such a price tag. At that level, people want exclusivity, which is something that a brand selling a couple hundred thousand units a year just can't provide. So what if only a few hundred are built every year? It's still a Caddilac, and when you're dumping $300k on a car, you expect (and rather deserve) something more exclusive.
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