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But secondly, is the market even going to pay over $120K for a brand that also offers a $30K model?
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Just to clear the air....
BMW's base 325 has an MSRP of $28,100. The BMW 760iL has an MSRP of around $120,000 and with the few options that are available, you can get it up to $123,880. Also remember the now discontinued Z8 was more than $120,000 too.
Mercedes-Benz base C230 4cylinder starts at $29,250 and the SL600 and S600 models both start around $122,000 "base", (if a $100,000+ car can be called that!), when you pile on all the available MB goodies, like radar cruise and air-conditioned seats, etc. The SL600 rings up and $142,940 and the S600 chimes in at $143,370.
Also, I believe that all Maybachs are sold at current Mercedes-Benz dealerships, so they share the same showroom space with lesser Mercedes vehicles. I dont think that there is anyone who cant see the similarities from and Sclass to a Maybach.
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Is that why Buick is getting rebadged vehicles (Terraza and Rainier) instead of investing cash on Buick directly? Is that why we have to wait to the second half of the decade to see the reshaping of Buick?
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What about the LaCROSSE? Thats not a rebadged vehicle and really neither is the Rainer, there were enough changes made in the car, that it can be considered unique to Buick, true that it is a version of the GMT 300 utility, but you can say the same about a Aviator and Explorer, RX300 and Highlander, Armada and Infiniti QX-56, etc. etc...