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No, no, no, Cadillac! As much as it would be great to see over-the-top Caddies on the road, there is still work to be done on your bread-and-butter cars. You have not yet rounded out the C-class and S-class Caddies, and you've yet to successfully launch the D-class (nee Deville).
And what's Lutz talking about: "we have plenty of capital?" Really? GM has plenty of money? Is that why Buick is getting rebadged vehicles (Terraza and Rainier) instead of investing cash on Buick directly? Is that why we have to wait to the second half of the decade to see the reshaping of Buick? Is that why Saturn's are woefully inadequate in just about every way? Really?
I knew this would happen to Cadillac. Short-term success would breed a loss of focus. Instead of hearing about ULS's, I want to hear about the 2007/2008 second generation CTS with a more powerful VVT V-6 (maybe even a hybrid or limited-edition FCV) and a coupe/convertible version. What about an "STC?" Maybe I can buy a car slightly more pricey than the D-Class, but all this talk about a $100,000+ Cadillac seems premature.
And why aren't we hearing more about investment in the very mundane like buidling more Lansing plants that crank out superior quality cars with the most modern of manufacturing processes? Manufacturing may be painfully boring to some people, for sure, but it sure would give GM an edge over most companies if all its plants followed the Lansing Way.
Focus, GM, focus! There's plenty of work to be done with what is already on your plate. Don't go biting off more than you can chew.
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