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desmo9 · 02-26-2004, 08:27 PM

First off, releasing all three at the same time, not working their way up one at a time, would be ultimate stupidity.

But secondly, is the market even going to pay over $120K for a brand that also offers a $30K model? No other brand is, not even Mercedes could -- and no offense to Cadillac, but they can't either. They'd have to abandon the sub-$70K market and give it all to Buick, and they won't do that. Last I checked, these delusions of grandeur stemmed from Cadillac's successes predominantly in the sub-$50K segment.

Do an $80-$100K sedan, including a V12, give the market time to warm up to that milestone, and assess the virtues of something bigger later. Any greater stretch is rooted in arrogance, and that's a recipe for failure.

02-26-2004, 08:27 PM	#4 (permalink)
desmo9 6.2 Liter LS3 V8 Join Date: Nov 2003 Posts: 3,749	First off, releasing all three at the same time, not working their way up one at a time, would be ultimate stupidity. But secondly, is the market even going to pay over $120K for a brand that also offers a $30K model? No other brand is, not even Mercedes could -- and no offense to Cadillac, but they can't either. They'd have to abandon the sub-$70K market and give it all to Buick, and they won't do that. Last I checked, these delusions of grandeur stemmed from Cadillac's successes predominantly in the sub-$50K segment. Do an $80-$100K sedan, including a V12, give the market time to warm up to that milestone, and assess the virtues of something bigger later. Any greater stretch is rooted in arrogance, and that's a recipe for failure.